TY -非盟的古,马尔科姆AU -斯金纳,哈维PY - 2005 DA - 2005/3/19 TI -网络招聘的挑战:一个案例研究和令人失望的结果乔- J地中海互联网Res SP - e6六世- 7 - 1 KW -互联网KW -数据收集KW -万维网KW -研究对象AB -背景:互联网创新研究提供了巨大的机会,但一些出版物的使用互联网招聘研究参与者存在。本文总结了两项研究的经验，在这两项研究中，我们试图在互联网上招募青少年进行问卷研究，以评估戒烟网站。目的:评价网络戒烟网站招募青少年的评价策略。方法:在研究1(定义社区招募)中，我们向青年健康网站CyberIsle的注册会员发送邀请电子邮件。共有3801个电子邮件地址被随机分为两组。在第一组中，电子邮件显示，如果前30名受访者访问Smoking Zine网站并回答一项简短的调查，他们将收到一张20加元的电子礼券，可以在网上书店使用。对于第二组，电子邮件还表明，如果受访者推荐他们的朋友参加这项研究，他们将获得额外的10加元礼券。提醒邮件是在最初的邀请邮件发出10天后发送的。在研究2(公开招聘)中，我们在网络讨论板、Usenet论坛和一个专门的招聘网站上发布邀请信息，并尝试采用滚雪球招聘策略。当潜在的参与者到达研究现场时，他们被自动随机分为高奖励组(15加元的电子礼券)和低奖励组(5加元的礼券)。 Results: In Study 1 (defined community recruitment), 2109 emails were successfully delivered. Only 5 subjects (0.24%), including 1 referred by a friend, passed the recruitment process and completed the questionnaire; a further 6 individuals visited the information page of the study but did not complete the study. In Study 2 (open recruitment), the number of users seeing the advertisement is unknown. A total of 35 users arrived at the website, of whom 14 participants were recruited (8 from the Can $15 gift certificate group and 6 from the Can $5 gift certificate group). Another 5 were recruited from the general Internet community (3 from discussion boards and 2 from the Research Volunteers website). The remaining 9 participants were recruited through friend referrals with the snowball strategy. Conclusions: Overall, the recruitment rate was disappointingly low. In our case, recruitment using Internet technologies including email, electronic discussion boards, Usenet forums, and websites did not prove to be an effective approach for soliciting young subjects to participate in our research. Possible reasons are discussed, including the participants' perspective. A major challenge is to differentiate trustable and legitimate messages from spam and fraudulent misinformation on the Internet. From the researchers' perspective, approaches are needed to engage larger samples, to verify participants' attributes, and to evaluate and adjust for potential biases associated with Internet recruitment. SN - 1438-8871 UR - //www.mybigtv.com/2005/1/e6/ UR - https://doi.org/10.2196/jmir.7.1.e6 UR - http://www.ncbi.nlm.nih.gov/pubmed/15829478 DO - 10.2196/jmir.7.1.e6 ID - info:doi/10.2196/jmir.7.1.e6 ER -