TY -的盟Vyas以及Amita N AU -兰德里,梅根AU -施耐德,玛丽莎AU -罗哈斯,安吉拉·M盟——木材,苏珊F PY - 2012 DA - 2012/07/12 TI -公共卫生干预措施:到达拉丁裔青少年通过短消息服务和社交媒体乔- J地中海互联网Res SP - e99六世- 14 - 4 KW -公共卫生干预措施KW - SMS KW -短消息服务KW -社会媒体KW -健康行为KW -拉丁裔KW -青少年AB -背景:青少年是短信服务(SMS)和社交媒体的主要用户。公共卫生界现在有更多机会通过这些媒体向这些人群传播积极的青年发展和健康信息。拉丁美洲人是一个不断增长的年轻人口，具有重大的健康风险和需求。这一人群可能受益于短信和社交媒体健康干预措施。目的:研究(1)短信和社交媒体在拉丁裔青年中的使用和行为，以及(2)如何有效地将短信和社交媒体作为公共卫生干预措施的组成部分，以减少拉丁裔青年的性冒险行为。方法:采用混合方法，使用定量调查数据和定性访谈数据，为公共卫生干预提供短信和社交媒体使用和行为的可靠理解。我们招募了428名九年级和十年级的拉丁裔青少年参与一项定量调查。此外，我们还与工作人员和15名青年进行了5次重要的采访。结果:我们发现90.8%(355/391)的受访者通过拥有自己的手机或通过借用或共享手机获得手机。 Of those who had access to a mobile phone, 94.1% (334/355) used SMS, with 41.1% (113/275) sending and receiving more than 100 text messages per day. Of 395 respondents, 384 (97.2%) had at least one social media account, and the mean number of accounts was 3.0 (range 0–8). A total of 75.8% (291/384) of adolescents logged in to their account daily. Of those with a social media account, 89.1% (342/384) had a Facebook account. Youth who took the survey in English were significantly more likely than those who took it in Spanish to have access to a mobile phone (χ21 = 5.3; 93.3% vs 86.3%; P = .02); to be high-volume texters (χ22 = 16.8; 49.4% vs 25.3%; P < .001); to use the Internet daily (χ21 = 5.0; 76.6% vs 66.0%; P = .03); to have a Facebook account (χ21 = 9.9; 90.9% vs 79.7%; P = .002); and to have a greater mean number of social media accounts (t387 = 7.9; 3.41 vs 2.07; P < .001). Conclusions: SMS and social media are pervasive among Latino youth. Program staff and youth perceive these as credible and essential methods of communication in the context of public health programs. Public health interventions must continue to innovate and maximize new ways to reach young people to reinforce public health messages and education. SN - 1438-8871 UR - //www.mybigtv.com/2012/4/e99/ UR - https://doi.org/10.2196/jmir.2178 UR - http://www.ncbi.nlm.nih.gov/pubmed/22789678 DO - 10.2196/jmir.2178 ID - info:doi/10.2196/jmir.2178 ER -