药学专业人员对社交媒体的专业使用:卡塔尔世界杯8强波胆分析定性研究%A Benetoli,Arcelio,A Chen,Timothy Frank,A Schaefer,Marion,A Chaar,Betty,B %A Aslani,Parisa +悉尼大学药学院，2006年澳大利亚悉尼科学路药学及银行大楼A15号，61 290366541，parisa.aslani@sydney.edu.au %K社交媒体%K社交网络%K社交网站%K YouTube %K维基百科%K Facebook %K药剂师%K药房%D 2016 %7 23.09.2016 %9原文%J J Med互联网Res %G英语%X背景:消费者和医疗保健专业人员经常使用社交媒体;然而，我们对其在药剂师的专业能力使用的知识是有限的。目的:调查药师对社交媒体的专业使用情况。方法:对来自9个国家的执业药师(31名)进行深度半结构化访谈。采访被记录下来，逐字抄录，并按主题进行分析。结果:维基百科、YouTube和Facebook是使用的主要社交媒体平台。社交媒体的专业使用包括与同行建立联系、讨论健康和专业主题、获取和分享健康和专业信息、求职和专业晋升。维基百科是参与者在寻找不熟悉的话题或难以搜索的话题时的首选。 Very few pharmacy-related contributions to Wikipedia were reported. YouTube, a video-sharing platform, was used for self-education. University lectures, “how-to” footage, and professionally made videos were commonly watched. No professional contribution was made to YouTube. Facebook, a general social networking site, was used for professional networking, promotion of achievements, and job advertisements. It also afforded engagement in professional discussions and information sharing among peers. Conclusions: Participants used social media in a professional capacity, specifically for accessing and sharing health and professional information among peers. Pharmacists, as medicines experts, should take a leading role in contributing to health information dissemination in these user-friendly virtual environments, to reach not only other health care professionals but also health consumers. %M 27663570 %R 10.2196/jmir.5702 %U //www.mybigtv.com/2016/9/e258/ %U https://doi.org/10.2196/jmir.5702 %U http://www.ncbi.nlm.nih.gov/pubmed/27663570