@Article{信息:doi 10.2196 / / jmir.4.2。e8，作者=“Frisby, Genevieve and Bessell, Tracey L and Borland, Ron and Anderson, Jeremy N”，标题=“戒烟与互联网:在线消费者行为的定性研究方法”，期刊=“J Med Internet Res”，年=“2002”，月=“11月”，日=“22”，卷=“4”，数=“2”，页数=“e8”，关键词=“戒烟;互联网;健康行为;背景:在世界范围内，吸烟是导致疾病和残疾的一个可预防的主要原因。戒烟支持——包括信息、讨论小组、认知行为治疗和自助材料——可以通过互联网提供。关于消费者在互联网上获取戒烟信息的原因和方法的信息有限。目的:本研究旨在确定一种方法的可行性，以检查消费者寻求戒烟资源的在线行为。特别是，我们试图确定消费者访问和评估这些资源质量的原因和方法。方法:13名参与者于2001年12月通过维多利亚癌症委员会运营的以州为基础的戒烟运动招募。 Online behavior was evaluated using semi-structured interviews and Internet simulations where participants sought smoking cessation information and addressed set-case scenarios. Online interaction was tracked through pervasive logging with specialist software. Results: Thirteen semi-structured interviews and 4 Internet simulations were conducted in January 2002. Participants sought online smoking cessation resources for reasons of convenience, timeliness, and anonymity --- and because their current information needs were unmet. They employed simple search strategies and could not always find information in an efficient manner. Participants employed several different strategies to assess the quality of online health resources. Conclusions: Consumer online behavior can be studied using a combination of survey, observation, and online surveillance. However, further qualitative and observational research is required to harness the full potential of the Internet to deliver public health resources. ", issn="1438-8871", doi="10.2196/jmir.4.2.e8", url="//www.mybigtv.com/2002/2/e8/", url="https://doi.org/10.2196/jmir.4.2.e8", url="http://www.ncbi.nlm.nih.gov/pubmed/12554555" }