@Article{info:doi/10.2196/25243，作者=“Rivera, Yonaira M and Moran, Meghan B and thrl, Johannes and Joshu, Corinne and Smith, Katherine C”，标题=“情境化Facebook健康信息参与:使用社交媒体内容和情境诱导方法”，期刊=“J Med Internet Res”，年=“2022”，月=“Mar”，日=“4”，卷=“24”，数=“3”，页=“e25243”，关键词=“混合方法”;数据收集;社交媒体;癌症;健康信息;Facebook;背景:关于社交媒体上的卫生信息参与，大多数已知的信息来自定量方法。公共卫生文献通常通过衡量卫生组织Facebook页面上帖子的喜欢、评论和/或分享来量化参与度。但是，这些内容可能不代表平台用户通常可以获得和使用的健康信息(和错误信息)。此外，有些人可能更喜欢接触信息而不留下可量化的数字痕迹。 Mixed methods approaches may provide a way of surpassing the constraints of assessing engagement with health information by using only currently available social media metrics. Objective: This study aims to discuss the limitations of current approaches in assessing health information engagement on Facebook and presents the social media content and context elicitation method, a qualitatively driven, mixed methods approach to understanding engagement with health information and how engagement may lead to subsequent actions. Methods: Data collection, management, and analysis using the social media content and context elicitation method are presented. This method was developed for a broader study exploring how and why US Latinos and Latinas engage with cancer prevention and screening information on Facebook. The study included 20 participants aged between 40 and 75 years without cancer who participated in semistructured, in-depth interviews to discuss their Facebook use and engagement with cancer information on the platform. Participants accessed their Facebook account alongside the researcher, typed cancer in the search bar, and discussed cancer-related posts they engaged with during the previous 12 months. Engagement was defined as liking, commenting, and/or sharing a post; clicking on a post link; reading an article in a post; and/or watching a video within a post. Content engagement prompted questions regarding the reasons for engagement and whether engagement triggered further action. Data were managed using MAXQDA (VERBI GmbH) and analyzed using thematic and content analyses. Results: Data emerging from the social media content and context elicitation method demonstrated that participants mainly engaged with cancer prevention and screening information by viewing and/or reading content (48/66, 73{\%}) without liking, commenting, or sharing it. This method provided rich content regarding how US Latinos and Latinas engage with and act upon cancer prevention and screening information on Facebook. We present 2 emblematic cases from the main study to exemplify the additional information and context elicited from this methodology, which is currently lacking from quantitative approaches. Conclusions: The social media content and context elicitation method allows a better representation and deeper contextualization of how people engage with and act upon health information and misinformation encountered on social media. This method may be applied to future studies regarding how to best communicate health information on social media, including how these affect assessments of message credibility and accuracy, which can influence health outcomes. ", issn="1438-8871", doi="10.2196/25243", url="//www.mybigtv.com/2022/3/e25243", url="https://doi.org/10.2196/25243", url="http://www.ncbi.nlm.nih.gov/pubmed/35254266" }