@Article{信息:doi 10.2196 / / jmir。1978，作者=“Fenner, Yeshe和Garland, Suzanne M和Moore, Elya E和Jayasinghe, Yasmin和Fletcher, Ashley和Tabrizi, Sepehr N和Gunasekaran, Bharathy和Wark, John D”，标题=“基于社交网站的健康研究招聘:探索性研究”，期刊=“J Med Internet Res”，年=“2012”，月=“2月”，日=“01”，卷=“14”，数=“1”，页=“e20”，关键词=“广告;研究课题招募;女性健康;背景:近几十年来，通过传统方法招募年轻人进行健康研究变得更加昂贵和具有挑战性。互联网为创新的招聘方式提供了机会。目的:评估在社交网站Facebook上使用定向广告招募年轻女性的可行性。方法:2010年5月至9月，我们在Facebook上发布了一则广告，邀请来自澳大利亚维多利亚州的16至25岁女性参与一项健康研究。那些点击广告的人被重定向到研究网站，并能够通过在线提交他们的联系方式来表达兴趣。一名研究人员联系他们，评估他们的资格，并邀请他们完成一项与健康有关的调查，他们可以在研究现场或远程在线秘密安全地进行调查。 Results: A total of 551 females responded to the advertisement, of whom 426 agreed to participate, with 278 completing the survey (139 at the study site and 139 remotely). Respondents' age distribution was representative of the target population, while 18- to 25-year-olds were more likely to be enrolled in the study and complete the survey than 16- to 17-year-olds (prevalence ratio = 1.37, 95{\%} confidence interval 1.05--1.78, P = .02). The broad geographic distribution (major city, inner regional, and outer regional/remote) and socioeconomic profile of participants matched the target population. Predictors of participation were older age, higher education level, and higher body mass index. Average cost in advertising fees per compliant participant was US {\$}20, making this highly cost effective. Conclusions: Results demonstrate the potential of using modern information and communication technologies to engage young women in health research and penetrate into nonurban communities. The success of this method has implications for future medical and population research in this and other demographics. ", issn="1438-8871", doi="10.2196/jmir.1978", url="//www.mybigtv.com/2012/1/e20/", url="https://doi.org/10.2196/jmir.1978", url="http://www.ncbi.nlm.nih.gov/pubmed/22297093" }