TY -的AU -威尔金森,杰西卡·L AU -刮平凯特AU -佩恩,汉娜E AU -詹森,凯拉C AU -西方,约书亚H PY - 2016 DA - 2016/12/08 TI -评价与饮食相关的图表Pinterest使用行为改变理论:一个内容分析乔- JMIR Mhealth Uhealth SP - e133六世- 4 - 4 KW -行为健康KW -内容分析KW -营养KW -社会媒体KW -互联网KW -健康饮食KW - AB理论背景:人们对Pinterest作为一种传播健康信息的方法越来越感兴趣。然而，目前尚不清楚Pinterest上推广的健康信息是基于证据还是包含了行为改变理论。目的:本研究的目的是确定Pinterest上发现的别针中健康行为理论(HBT)结构的存在，并评估各种别针特征与包含HBT的可能性之间的关系。方法:对从Pinterest收集的带有搜索词“营养信息图”和“健康饮食信息图”的pins进行内容分析。编码规则包括HBT结构、引脚特征和可视化通信工具。每个HBT构造被编码为存在或不存在(是=1，否=0)。总理论得分通过9个结构(0-9范围)的值的总和来计算。采用调整回归分析来确定将健康行为改变理论纳入pin的相关因素(P<.05)。结果:平均理论总分为2.03分(SD 1.2分)。 Perceived benefits were present most often (170/236, 72%), followed by behavioral capability (123/238, 51.7%) and perceived severity (79/236, 33.5%). The construct that appeared the least was self-regulation/self-control (2/237, 0.8%). Pin characteristics associated with the inclusion of HBT included a large amount of text (P=.01), photographs of real people (P=.001), cartoon pictures of food (P=.01), and the presence of references (P=.001). The number of repins (P=.04), likes (P=.01), and comments (P=.01) were positively associated with the inclusion of HBT. Conclusions: These findings suggest that current Pinterest infographics targeting healthy eating contain few HBT elements. Health professionals and organizations should create and disseminate infographics that contain more elements of HBT to better influence healthy eating behavior. This may be accomplished by creating pins that use both text and images of people and food in order to portray elements of HBT and convey nutritional information. SN - 2291-5222 UR - http://mhealth.www.mybigtv.com/2016/4/e133/ UR - https://doi.org/10.2196/mhealth.6367 UR - http://www.ncbi.nlm.nih.gov/pubmed/27932316 DO - 10.2196/mhealth.6367 ID - info:doi/10.2196/mhealth.6367 ER -