Understanding the Social Mechanism of Cancer Misinformation Spread on YouTube and Lessons Learned: Infodemiological Study

Ho Young Yoon^1* ，PhD;Kyung Han You^2* ，PhD;Jung Hye Kwon^{3, 4, 5} ，MD, PhD;Jung Sun Kim³ ，MD, MSc;Sun Young Rha^{6, 7} ，MD, PhD;Yoon Jung Chang⁸ ，MD, PhD;Sang-Cheol Lee⁹ ，MD, PhD

¹Division of Communication and Media, Ewha Womans University, Seoul, KR

²Department of Media and Communication Studies, Jeonbuk National University, Jeonju, KR

³Division of Hemato-Oncology, Department of Internal Medicine, Chungnam National University Sejong Hospital, Sejong-Si, KR

⁴Division of Hematology and Oncology, Department of Internal Medicine, College of Medicine, Chungnam National University, Daejeon, KR

⁵Daejeon Regional Cancer Center, Daejeon, KR

⁶Division of Medical Oncology, Yonsei University College of Medicine, Seoul, KR

⁷Yonsei Cancer Center, Yonsei University Health System, Seoul, KR

⁸Division of Cancer Control and Policy, National Cancer Center Korea, Department of Cancer Control and Population Health, National Cancer Center Graduate School of Cancer Science and Policy, Goyang, KR

⁹Division of Hematology and Oncology, Department of Internal Medicine, Soonchunhyang University Hospital Cheonan, Cheonan, KR

*these authors contributed equally