TY -的AU -泰勒,金伯利AU -汉弗莱小威廉·F PY - 2021 DA - 2021/12/22 TI -影响医疗博客阅读和信息展示在读者的预防性健康意图:混合方法,Multistudy调查乔- J地中海互联网Res SP - e23210六世- 23 - 12 KW -健康博客KW -病人博客KW -预防保健千瓦癌症KW -看护者KW -感知风险AB -背景:医疗博客已经成为病人和照顾者的有价值的信息来源。大多数研究都集中在患者创建博客作为治疗。但我们对这些博客如何影响读者以及什么样的信息形式影响读者采取预防健康行动知之甚少。目的:本研究旨在确定阅读患者的医学博客如何影响读者的感知健康风险和他们参与预防健康行动的意愿。此外，我们旨在研究医学博客的格式和读者的反应。方法:我们调查了99名大学参与者和167名普通人群在线小组参与者。两项研究都将参与者随机分配到条件和测量博客评价、预防健康行动的意图、健康风险和信念的评估，并允许开放式评论。第二项研究使用了不同的样本，并增加了一个对照条件。第三项研究以博客读者为样本，评估阅读医学博客与采取预防性健康行动之间的联系。结果:在3项研究中，参与者在阅读患者博客后表示希望采取未来的预防健康行动。 Studies 1 and 2 used experimental scenario-based designs, while Study 3 employed a qualitative design with real blog readers. The 2 experimental studies showed that the type of blog impacted intentions to engage in future preventative health actions (Study 1: F2,96=6.08, P=.003; Study 2: F3,166=2.59, P=.06), with a statistical blog being most effective in both studies and a personal narrative blog showing similar effectiveness in Study 2, contrary to some prior research. The readers’ perceptions of their own health risk did not impact the relationship between the blog type and health intentions. In contrast, in one study, participants’ judgments about the barriers they might face to accessing care improved the fit of the model (F2,95=13.57, P<.001). In Study 3’s sample of medical blog readers, 53% (24/45) reported taking preventative health action after reading a health blog, including performing a self-check, asking a doctor about their health risk, or requesting a screening test. Additionally, these readers expressed that they read the blogs to follow the author (patient) and to learn general health information. All studies demonstrated the blogs were somewhat sad and emotional but also informative and well-written. They noted that the blogs made them appreciate life more and motivated them to consider taking some action regarding their health. Conclusions: Reading patient blogs influences intentions to take future health actions. However, blog formats show different efficacy, and the readers’ disease risk perceptions do not. Physicians, medical practitioners, and health organizations may find it useful to curate or promote selected medical blogs to influence patient behavior. SN - 1438-8871 UR - //www.mybigtv.com/2021/12/e23210 UR - https://doi.org/10.2196/23210 UR - http://www.ncbi.nlm.nih.gov/pubmed/34941543 DO - 10.2196/23210 ID - info:doi/10.2196/23210 ER -