TY - JOUR AU - Linzey, Joseph R AU - Robertson, Faith AU - Haider, Ali S AU - Graffeo, Christopher Salvatore AU - Wang, Justin Z AU - Shasby, Gillian AU - Alotaibi, Naif M AU - Cohen-Gadol, Aaron A AU - Rutka, James T PY - 2020 DA - 2020/5/19 TI -专业社交媒体团队对神经外科杂志的在线影响和存在:描述性分析JO - J Med Internet Res SP - e17741 VL - 22 IS - 5kw -社交媒体KW - Twitter KW - Facebook KW -研究传播AB -背景:社交媒体的使用在学术神经外科中继续获得动力。为了增加期刊的影响力和扩大参与，许多学术出版物转向社交媒体传播研究。神经外科出版集团杂志(JNSPG)于2016年11月成立了一个专门的、专业的社交媒体团队(SMT)，以提供有针对性的数字推广改进。目的:本研究的目的是检验JNSPG SMT的影响，通过增加参与来衡量。方法:我们分析了2015年2月1日至2019年2月28日期间JNSPG的Twitter和Facebook平台上连续发布的社交媒体帖子的各种指标，包括印象、参与度、转发、点赞、个人资料点击和URL点击。采用标准描述性统计。结果:在2015年2月至2016年10月期间，当一个专门的SMT创建时，发布了170条推文(8.1条/月)，而2016年11月至2019年2月期间发布了3220条推文(115.0条/月)。所有指标都显著提高，包括每条推文的展示次数(平均1646.3次，标准差934.9次vs平均4605.6次，标准差65,546.5次);P= 0.01)，每条推文的参与度(平均35.2，标准差40.6 vs平均198.2，标准差1037.2; P<.001), retweets (mean 2.5, SD 2.8 vs mean 10.5, SD 15.3; P<.001), likes (mean 2.5, SD 4.0 vs mean 18.0, SD 37.9; P<.001), profile clicks (mean 1.5, SD 2.0 vs mean 5.2, SD 43.3; P<.001), and URL clicks (mean 13.1, SD 14.9 vs mean 38.3, SD 67.9; P<.001). Tweets that were posted on the weekend compared to weekdays had significantly more retweets (mean 9.2, SD 9.8 vs mean 13.4, SD 25.6; P<.001), likes (mean 15.3, SD 17.9 vs mean 23.7, SD 70.4; P=.001), and URL clicks (mean 33.4, SD 40.5 vs mean 49.5, SD 117.3; P<.001). Between November 2015 and October 2016, 49 Facebook posts (2.3 posts/month) were sent compared to 2282 posts (81.5 posts/month) sent between November 2016 and February 2019. All Facebook metrics significantly increased, including impressions (mean 5475.9, SD 5483.0 vs mean 8506.1, SD 13,113.9; P<.001), engagements (mean 119.3, SD 194.8 vs mean 283.8, SD 733.8; P<.001), and reach (mean 2266.6, SD 2388.3 vs mean 5344.1, SD 8399.2; P<.001). Weekend Facebook posts had significantly more impressions per post (mean 7967.9, SD 9901.0 vs mean 9737.8, SD 19,013.4; P=.03) and a higher total reach (mean 4975.8, SD 6309.8 vs mean 6108.2, SD 12,219.7; P=.03) than weekday posts. Conclusions: Social media has been established as a crucial tool for the propagation of neurosurgical research and education. Implementation of the JNSPG specialized SMT had a demonstrable impact on increasing the online visibility of social media content. SN - 1438-8871 UR - //www.mybigtv.com/2020/5/e17741/ UR - https://doi.org/10.2196/17741 UR - http://www.ncbi.nlm.nih.gov/pubmed/32163371 DO - 10.2196/17741 ID - info:doi/10.2196/17741 ER -