TY -非盟的金刚砂,Joanne L非盟-科尔曼,蒂姆•AU -萨顿Stephen AU -库珀,苏盟——Leonardi-Bee乔盟-琼斯,马修AU -诺顿,菲利克斯PY - 2018 DA - 2018/04/19 TI -吸收定制短信戒烟支持怀孕当广告在互联网上(MiQuit):观察研究乔- J地中海互联网Res SP - e146六世- 20 - 4 KW -戒烟KW -怀孕KW -互联网KW——远程医疗KW -公共卫生KW -社会媒体AB -背景:怀孕期间吸烟是一个主要的公共卫生问题。怀孕吸烟者尤其难以接触到，因为支持选择的接受程度低，有效的干预措施也很少。对这一人群来说，基于短信的自助是一种有前途的、低成本的干预手段，但它在现实世界的应用在很大程度上是未知的。目的:本研究的目的是探讨在互联网上发布广告时，为怀孕吸烟者量身定制的、理论指导的短信干预(“MiQuit”)的吸收和成本效益。方法:在2个网站(谷歌Search和Facebook;预算每人1000英镑)，并在2个非商业网站(国家生育信托和NHS选择)的孕期吸烟网页上免费提供。每日预算限制为谷歌和Facebook广告分别运行1个月和3个月。我们记录了广告被显示和点击的次数，启动MiQuit的次数，那些启动MiQuit的人的特征，以及支持是否过早停止。对于商业广告，我们计算了每次开始的成本，并使用从早期临床试验中获得的戒烟率，估计了每增加一个戒烟者的成本。 Results: With equal capped budgets, there were 812 and 1889 advert clicks to the MiQuit website from Google (search-based) and Facebook (banner) adverts, respectively. MiQuit was initiated by 5.2% (42/812) of those clicking via Google (95% CI 3.9%-6.9%) and 2.22% (42/1889) of those clicking via Facebook (95% CI 1.65%-2.99%). Adverts on noncommercial webpages generated 53 clicks over 6 months, with 9 initiations (9/53, 17%; 95% CI 9%-30%). For the commercial websites combined, mean cost per initiation was £24.73; estimated cost per additional quitter, including text delivery costs, was £735.86 (95% CI £227.66-£5223.93). Those initiating MiQuit via Google were typically very early in pregnancy (median gestation 5 weeks, interquartile range 10 weeks); those initiating via Facebook were distributed more evenly across pregnancy (median gestation 16 weeks, interquartile range 14 weeks). Conclusions: Commercial online adverts are a feasible, likely cost-effective method for engaging pregnant smokers in digital cessation support and may generate uptake at a faster rate than noncommercial websites. As a strategy for implementing MiQuit, online advertising has large reach potential and can offer support to a hard-to-reach population of smokers. SN - 1438-8871 UR - //www.mybigtv.com/2018/4/e146/ UR - https://doi.org/10.2196/jmir.8525 UR - http://www.ncbi.nlm.nih.gov/pubmed/29674308 DO - 10.2196/jmir.8525 ID - info:doi/10.2196/jmir.8525 ER -