TY - JOUR AU - Hazzam, Joe AU - Lahrech, Abdelmounaim PY - 2018 DA - 2018/11/07 TI -医疗保健专业人员的社交媒体行为和社交媒体采用和使用的潜在因素:定量研究JO - J Med Internet Res SP - e12035 VL - 20 IS - 11 KW -社交媒体KW -医疗保健专业人员和社交媒体KW -集成行为模型KW -技术接受理论AB -背景:在过去的十年中，社交媒体已经成为卫生保健专业人员(HCPs)知识传播、信息交流和人际沟通的新平台。然而，卫生服务提供者的潜在行为和社会媒体用于提高生产力和可持续医疗保健系统的道德使用仍然不明确。目的:本研究旨在了解与卫生保健学科中社交媒体使用频率相关的因素。本研究亦旨在探讨健康护理人员在网络上的潜在行为，包括与同伴交流医疗信息、人际交流以及日常实践中的生产力提升。方法:本研究采用定量的方法收集和分析数据。基于行为接受理论和技术接受理论开发了一套调查工具。该调查通过社交媒体平台分发给973名参与者，其中包括在阿拉伯联合酋长国工作的医生、药剂师和相关的HCPs。对203份完整问卷(回复率20.3%)的回答进行分析。结果:203名受访者中，133名HCPs使用WhatsApp (65.5%); therefore, WhatsApp had the highest number of users compared to Facebook and YouTube, with 101 users out of 203 (49.7%). Overall, 109 of 203 (53.6%) HCPs used social media platforms for the exchange of peer medical information and 108 of 203 (53.2%) used social media several times during the day to improve their interpersonal communication with colleagues. However, only 71 of 203 (34.9%) utilized social media to enhance their productivity in general. The structural model equation showed that behavioral intention (beta=.47; P<.001), habit (beta=.26; P=.001), attitude (beta=.20; P=.002), and perceived usefulness (beta=.12; P=.09) were positively and significantly related to frequency of use. The model explained a rate of 45% variance in the frequency of use and a rate of 17% variance in the social media intention of use. Conclusions: The research highlights the significant factors that relate to the adoption of social media platforms in health care practice. Based on the findings of this study, the use of online platforms facilitates the exchange of medical information among peers and enhances the share of experiences that support HCP’s learning and development. Moreover, social media platforms foster a higher level of communication among practitioners and might improve daily productivity. Future researchers might explore other variables such as training and external factors. For instance, they may draw on areas related to guidelines and policies. From this standpoint, the health care discipline can benefit from highly interactive platforms and adopt them for development, collaboration, and better health outcomes. SN - 1438-8871 UR - //www.mybigtv.com/2018/11/e12035/ UR - https://doi.org/10.2196/12035 UR - http://www.ncbi.nlm.nih.gov/pubmed/30404773 DO - 10.2196/12035 ID - info:doi/10.2196/12035 ER -