TY -的盟Schuh克劳迪娅PY - 1999 DA - 1999/8/5 TI -医学先驱在网络空间:德国练习所有者广告WWW乔- J地中海互联网Res SP - e2六世- 1 - 1 KW -建立医生KW -互联网KW -广告KW -调查KW -卫生服务营销KW -私营部门KW -德国KW -公共关系KW -实践管理AB -背景:在过去的几年里,互联网用户的数量增加了爆炸。同样，互联网用户的数量暴增，公共卫生部门的费用也增加了。这使得政治和医疗管理部门的负责人努力节约成本。这些经济措施特别影响了那些有名望的医生。目前德国的执业业主面临着未知的经济形势，被迫像商人一样思考和行动。人们对禁止广告的古老传统产生了怀疑。现在广告被认为是一种重要的必需品。目的:本研究旨在回答以下问题:方法:建立在详细分析相关德国和国际文献的基础上，提出假设，并在进一步的工作过程中进行实证检验。为此目的，在有自己网站的德国知名医生中进行了一项在线调查。结果:194名医师参与，159份有效问卷纳入分析。 The study revealed the following results: The age and sex distribution as well as the distribution of medical specialties in the examined group correspond to the expectations. A high percentage of the respondents participated in a medical professional organization. The median time in practice for practice age of the respondents was a little more than ten years. Many of the websites have been online less than one year. The following hypotheses could only partly be confirmed by the results of the survey: Physicians from different specialties deal with their own website differently. The Internet Familiarity of the physicians is responsible for the importance they attach to advertisement on the web, particularly to their own website. Surprisingly, the attitude towards the advertising prohibition in Germany, apparently results less from economic considerations than from age-conditioned opinions. The size of a medical practice did not influence the attitude of the physicians towards their own website. However, the type of practice in which a physician works played a crucial role in this context. Conclusion: At present, the importance of the Internet for recruiting new patients is still small, but we anticipate it will continue to expand in the future. SN - 1438-8871 UR - //www.mybigtv.com/1999/1/e2/ UR - https://doi.org/10.2196/jmir.1.1.e2 UR - http://www.ncbi.nlm.nih.gov/pubmed/11720911 DO - 10.2196/jmir.1.1.e2 ID - info:doi/10.2196/jmir.1.1.e2 ER -