TY -的盟Lenoir Philippe AU - Moulahi Bilel盟——Aze杰罗姆盟——Bringay桑德拉盟,Mercier格雷戈勒AU - Carbonnel,弗朗索瓦PY - 2017 DA - 2017/10/16 TI -提高意识对宫颈癌使用Twitter:内容分析的2015 # SmearForSmear竞选乔- J地中海互联网Res SP - e344六世19 - 10 KW -子宫宫颈肿瘤千瓦巴氏试验KW -社会媒体千瓦癌症早期检测KW -健康促进KW - Twitter AB -背景:宫颈癌是45岁以下女性的第二大常见癌症。为了应对英国涂片检查覆盖率下降的问题，2015年欧洲宫颈癌预防周在推特上发起了一项名为#SmearForSmear的活动。该活动的目的是鼓励女性拍一张口红出彩的自拍，并将其发布在推特上，同时提高人们对宫颈癌筛查的认识。估计观众有5亿人。其他公共卫生运动也在社交媒体上发起，如八字胡十一月，以鼓励参与和自我参与。他们的结果并不令人满意，因为他们的目标被稀释了，主要变成了一个社交话题。目的:本研究的目的是确定发布提高认识信息促进宫颈癌筛查的推文(敏感推文)，并了解推特用户发布该活动的特征。方法:我们对2015年欧洲宫颈癌预防周推特上标签为#SmearForSmear的英文推文进行了三步内容分析。使用Twitter应用程序编程接口收集数据。 Their extraction was based on an analysis grid generated by 2 independent researchers using a thematic analysis, validated by a strong Cohen kappa coefficient. A total of 7 themes were coded for sensitizing tweets and 14 for Twitter users’ status. Verbatims were thematically and then statistically analyzed. Results: A total of 3019 tweets were collected and 1881 were analyzed. Moreover, 69.96% of tweets had been posted by people living in the United Kingdom. A total of 57.36% of users were women, and sex was unknown in 35.99% of cases. In addition, 54.44% of the users had posted at least one selfie with smeared lipstick. Furthermore, 32.32% of tweets were sensitizing. Independent factors associated with posting sensitizing tweets were women who experienced an abnormal smear test (OR [odds ratio] 13.456, 95% CI 3.101-58.378, P<.001), female gender (OR 3.752, 95% CI 2.133-6.598, P<.001), and people who live in the United Kingdom (OR 2.097, 95% CI 1.447-3.038, P<.001). Nonsensitizing tweets were statistically more posted by a nonhealth or nonmedia company (OR 0.558, 95% CI 0.383-0.814, P<.001). Conclusions: This study demonstrates that the success of a public health campaign using a social media platform depends on its ability to get its targets involved. It also suggests the need to use social marketing to help its dissemination. The clinical impact of this Twitter campaign to increase cervical cancer screening is yet to be evaluated. SN - 1438-8871 UR - //www.mybigtv.com/2017/10/e344/ UR - https://doi.org/10.2196/jmir.8421 UR - http://www.ncbi.nlm.nih.gov/pubmed/29038096 DO - 10.2196/jmir.8421 ID - info:doi/10.2196/jmir.8421 ER -