TY - JOUR AU - Guillory, Jamie AU - Kim, Annice AU - Murphy, Joe AU - Bradfield, Brian AU - Nonnemaker, James AU - Hsieh, Yuli PY - 2016 DA - 2016/11/15 TI -比较Twitter和在线小组对电子烟用户和吸烟者的调查招聘JO - J Med Internet Res SP - e288 VL - 18 IS - 11 KW -社交媒体KW -电子烟KW -烟草KW - Twitter AB -背景:近年来，电子烟的受欢迎程度迅速上升，至少在一定程度上是由营销和Twitter上的口碑讨论推动的。鉴于电子烟的迅速普及，研究人员需要来自电子烟使用者和可能将电子烟视为戒烟工具的吸烟者的及时定量数据。Twitter为招募电子烟用户和使用Twitter的吸烟者提供了一个理想的平台。在线小组提供了接触这一人群的第二种方法，但他们一直被批评招募的年轻人太少，其中电子烟使用率最高。目的:本研究比较了通过Twitter招募电子烟用户和从未使用过电子烟的吸烟者的有效性，并探讨了招募用户在人口统计学、电子烟使用和社交媒体使用方面的差异。方法:参与者为曾经吸过电子烟的成年人(n=278;男性:57.6%，160/278;年龄:平均34.26岁，SD 14.16岁)和吸烟者(n=102;男性:38.2%，39/102; age: mean 42.80, SD 14.16 years) with public Twitter profiles. Participants were recruited via online panel (n=190) or promoted tweets using keyword targeting for e-cigarette users (n=190). Predictor variables were demographics (age, gender, education, race/ethnicity), e-cigarette use (eg, past 30-day e-cigarette use, e-cigarette puffs per day), social media use behaviors (eg, Twitter use frequency), and days to final survey completion from survey launch for Twitter versus panel. Recruitment method (Twitter, panel) was the dependent variable. Results: Across the total sample, participants were recruited more quickly via Twitter (incidence rate ratio=1.30, P=.02) than panel. Compared with young adult e-cigarette users (age 18-24 years), e-cigarette users aged 25 to 34 years (OR 0.01, 95% CI 0.00-0.60, P=.03) and 35 to 44 years (OR 0.01, 95% CI 0.00-0.51, P=.02) were more likely to be recruited via Twitter than panel. Smokers aged 35 to 44 years were less likely than those aged 18 to 24 years to be recruited via Twitter than panel (35-44: OR 0.03, 95% CI 0.00-0.49, P=.01). E-cigarette users who reported a greater number of e-cigarette puffs per day were more likely to be recruited via Twitter than panel compared to those who reported fewer puffs per day (OR 1.12, 95% CI 1.05-1.20, P=.001). With each one-unit increase in Twitter usage, e-cigarette users were 9.55 times (95% CI 2.28-40.00, P=.002) and smokers were 4.91 times (95% CI 1.90-12.74, P=.001) as likely to be recruited via Twitter than panel. Conclusions: Twitter ads were more time efficient than an online panel in recruiting e-cigarette users and smokers. In addition, Twitter provided access to younger adults, who were heavier users of e-cigarettes and Twitter. Recruiting via social media and online panel in combination offered access to a more diverse population of participants. SN - 1438-8871 UR - //www.mybigtv.com/2016/11/e288/ UR - https://doi.org/10.2196/jmir.6326 UR - http://www.ncbi.nlm.nih.gov/pubmed/27847353 DO - 10.2196/jmir.6326 ID - info:doi/10.2196/jmir.6326 ER -