TY -的AU -黑尔,盖米非盟- Pathipati Akhilesh年代AU -赞代盟——Jethwani Kamal PY - 2014 DA - 2014/08/04 TI -表示健康状况在Facebook上:内容分析和评估用户参与度的乔- J地中海互联网Res SP - e182六世- 16 - 8 KW -互联网KW - Facebook KW -社会媒体KW -社交网站KW -社会支持KW -健康传播KW -信息寻求行为AB -背景:相当多的成年互联网用户报告在网上寻找健康信息。像Facebook这样的社交网站(SNS)代表了一个寻找信息的常见场所，但人们对社交网站上健康内容的表现和使用知之甚少。目的:本研究的目的是了解社交网络在健康信息搜索中的作用。更具体地说，我们旨在描述Facebook页面上的健康状况，以及用户如何与这些不同的状况进行互动。方法:我们使用Google Insights来确定在Google上搜索最多的20个健康状况，然后在Facebook上搜索每个结果。我们编制了一份针对每种健康状况的前50个Facebook“页面”结果列表。在过滤结果以确定与我们的研究相关的页面之后，我们根据页面的主要用途将页面分为七个类别之一。然后，我们通过评估不同条件和类型页面的“喜欢”数量来衡量用户参与度。结果:搜索返回了18种健康状况的50页，但只找到了48页的“贫血”和5页的“流感症状”，总共953页。 A large number of pages (29.4%, 280/953) were irrelevant to the health condition searched. Of the 673 relevant pages, 151 were not in English or originated outside the United States, leaving 522 pages to be coded for content. The most common type of page was marketing/promotion (32.2%, 168/522) followed by information/awareness (20.7%, 108/522), Wikipedia-type pages (15.5%, 81/522), patient support (9.4%, 49/522), and general support (3.6%, 19/522). Health conditions varied greatly by the primary page type. All health conditions had some marketing/promotion pages and this made up 76% (29/38) of pages on acquired immunodeficiency syndrome (AIDS). The largest percentage of general support pages were cancer (19%, 6/32) and stomach (16%, 4/25). For patient support, stroke (67%, 4/6), lupus (33%, 10/30), breast cancer (19%, 6/31), arthritis (16%, 6/36), and diabetes (16%, 6/37) ranked the highest. Six health conditions were not represented by any type of support pages (ie, human papillomavirus, diarrhea, flu symptoms, pneumonia, spine, human immunodeficiency virus). Marketing/promotion pages accounted for 46.73% (10,371,169/22,191,633) of all Likes, followed by support pages (40.66%, 9,023,234/22,191,633). Cancer and breast cancer accounted for 86.90% (19,284,066/22,191,633) of all page Likes. Conclusions: This research represents the first attempts to comprehensively describe publicly available health content and user engagement with health conditions on Facebook pages. Public health interventions using Facebook will need to be designed to ensure relevant information is easy to find and with an understanding that stigma associated with some health conditions may limit the users’ engagement with Facebook pages. This line of research merits further investigation as Facebook and other SNS continue to evolve over the coming years. SN - 1438-8871 UR - //www.mybigtv.com/2014/8/e182/ UR - https://doi.org/10.2196/jmir.3275 UR - http://www.ncbi.nlm.nih.gov/pubmed/25092386 DO - 10.2196/jmir.3275 ID - info:doi/10.2196/jmir.3275 ER -