TY -非盟的刘,山姆AU -霍奇森,科琳盟——Zbib Ahmad M AU -佩恩,Ada YM AU -诺兰,罗伯特·P PY - 2014 DA - 2014/07/02 TI -忠诚奖励的有效性,促进心脏健康的一个基于互联网的使用程序乔- J地中海互联网Res SP - e163六世- 16 - 7 KW -互联网KW——心血管风险KW -预防KW -奖励AB -背景:基于互联网的健康项目已被证明可有效减少患心血管疾病的风险。然而，他们的入学率和参与度仍然很低。目前尚不清楚，来自现有忠诚计划的奖励是否可以作为一种条件刺激，以提高免费的互联网计划的使用。目的:本研究的目的是:(1)检查有条件奖励组和对照组之间的我的健康支持计划的入学率和参与水平，(2)调查忠诚奖励和参与者特征对参与水平和项目参与的影响。方法:研究样本(n=142,726)包括在完成心脏和中风基金会网站上的心脏和中风风险评估后，参加基于互联网的健康干预(My health eSupport)的个人。我的健康支持项目为改变生活方式提供了鼓励和建议。这是一个免费的、自我引导的、全自动的程序，每隔两周，根据参与者的动机“准备”阶段和改变生活方式的优先级，主动发送定制的电子邮件。条件奖励组的参与者通过完成心脏和中风风险评估(10个奖励点)和注册基于互联网的计划(10个奖励点)，可以获得航空里程忠诚计划中的20个忠诚奖励点。与此同时，对照组的参与者没有得到任何奖励。所有数据收集于2011年2月1日至2012年2月10日之间。 Results: In total, 51.38% (73,327/142,726) of individuals in the Conditioned Reward group and 48.62% (69,399/142,726) of individuals in the Control group completed the Heart&Stroke Risk Assessment. Subsequently, significantly more individuals from the Conditioned Reward group (52.96%, 38,835/73,327) enrolled in the My Health eSupport program than Controls (4.07%, 2826/69,399). Regression analyses indicated that individuals were 27.9 times (95% CI 26.4-29.4; P<.001) more likely to join the My Health eSupport program when presented with loyalty rewards controlling for gender, age, education, ethnicity, employment, and number of modifiable risk factors. However, ongoing engagement level was low in both groups and it was not influenced by loyalty rewards. Instead, individuals were more likely to engage with the My Health eSupport program if they were greater than 60 years of age (OR 12.56, 95% CI 5.66-27.8; P<.001), were female (OR 1.27, 95% CI 1.09-1.46; P=.002), or had one or more modifiable risk factors (OR 1.38, 95% CI 1.31-1.45; P<.001). Conclusions: Our findings suggest that a single exposure of loyalty rewards may be used to encourage individuals to enroll in an Internet-based preventative health program, but additional strategies are required to maintain engagement level. Future studies need to examine the schedules of loyalty reward reinforcement on the long-term engagement level of Internet-based health programs. SN - 1438-8871 UR - //www.mybigtv.com/2014/7/e163/ UR - https://doi.org/10.2196/jmir.3458 UR - http://www.ncbi.nlm.nih.gov/pubmed/24989982 DO - 10.2196/jmir.3458 ID - info:doi/10.2196/jmir.3458 ER -