TY -非盟的周Wen-ying西尔维娅AU -亨特,伊冯M盟——Beckjord埃伦·伯克盟,莫泽理查德•P AU - Hesse布拉德福德W PY - 2009 DA - 2009/11/27 TI -社交媒体的使用在美国:对健康传播乔- J地中海互联网Res SP - e48六世- 11 - 4 KW -互联网KW -社会媒体KW -社交KW -人口KW -人口监测KW -电子健康,新技术KW -健康传播AB -背景:鉴于参与性互联网使用和社交媒体给传播格局带来的迅速变化，必须更好地了解这些技术及其对卫生传播的影响。这项工作的第一步是确定当前社交媒体用户的特征。对当前社交媒体使用情况的最新报告将有助于监测社交媒体的增长，并为旨在有效利用社交媒体的健康促进/传播工作提供信息。目的:本研究的目的是确定与美国当前成年社交媒体用户相关的社会人口统计学和健康相关因素。方法:数据来自2007年健康信息国家趋势研究(提示，N = 7674)。提示是一项具有全国代表性的与健康有关的传播趋势和做法的横断面调查。调查对象(N = 5078)被问及在过去一年中，他们是否(1)参加过在线支持小组，(2)在博客上写过文章，(3)访问过社交网站。进行了双变量和多变量逻辑回归分析，以确定每种社交媒体使用的预测因素。结果:2007年，大约69%的美国成年人报告可以上网。 Among Internet users, 5% participated in an online support group, 7% reported blogging, and 23% used a social networking site. Multivariate analysis found that younger age was the only significant predictor of blogging and social networking site participation; a statistically significant linear relationship was observed, with younger categories reporting more frequent use. Younger age, poorer subjective health, and a personal cancer experience predicted support group participation. In general, social media are penetrating the US population independent of education, race/ethnicity, or health care access. Conclusions: Recent growth of social media is not uniformly distributed across age groups; therefore, health communication programs utilizing social media must first consider the age of the targeted population to help ensure that messages reach the intended audience. While racial/ethnic and health status–related disparities exist in Internet access, among those with Internet access, these characteristics do not affect social media use. This finding suggests that the new technologies, represented by social media, may be changing the communication pattern throughout the United States. SN - 1438-8871 UR - //www.mybigtv.com/2009/4/e48/ UR - https://doi.org/10.2196/jmir.1249 UR - http://www.ncbi.nlm.nih.gov/pubmed/19945947 DO - 10.2196/jmir.1249 ID - info:doi/10.2196/jmir.1249 ER -