在线戒烟项目的兴趣和有效的招募策略:结果来自项目戒烟%A McClure,Jennifer B %A Greene,Sarah M %A Wiese,Cheryl %A Johnson,Karin E %A Alexander,Gwen %A Strecher,Victor %+健康研究中心，团体健康合作，西雅图，WA 98101，美国，+1 206 287 2737,McClure.J@GHC.org %K互联网%K烟草依赖%K尼古丁依赖%K戒烟%K招聘活动%D 2006 %7 22.8.2006 %9原论文%J J Med Internet Res %G English %X互联网是提供戒烟治疗的一个很有前途的场所，无论是作为一个独立的项目还是作为药物治疗的辅助手段。然而，几乎没有数据表明有多少吸烟者对接受在线戒烟服务感兴趣，或者如何最好地招募吸烟者参加基于互联网的项目。目的:通过确定招募样本，本研究旨在确定对戒烟计划表示兴趣或注册的吸烟者的百分比，戒烟计划是一个定制的在线认知行为支持计划，提供辅助尼古丁替代治疗贴片。此外，我们还考察了几种个体水平与群体水平招聘策略的有效性。方法:邀请美国两家大型卫生保健机构的成员参加戒烟计划。招募工作包括主动向34533名可能的吸烟者发送邀请函，以及针对所有健康计划成员(> 56万成年人，包括两家医疗机构估计的98000名吸烟者)的反应性人群水平研究广告。结果:每个医疗机构估计有1.6%和2.5%的成年吸烟者参加了戒烟计划。在收到主动研究邀请的可能吸烟者中，7%访问了戒烟计划网站(n = 2260)， 4% (n = 1273)符合条件并参加了研究。 Response rates were similar across sites, despite using different sources to assemble the invitation mailing list. Proactive individual-level recruitment was more effective than other forms of recruitment, accounting for 69% of website visitors and 68% of enrollees. Conclusions: Smokers were interested in receiving online smoking cessation support, even though they had access to other forms of treatment through their health insurance. Uptake rates for this program were comparable to those seen when smokers are advised to quit and are referred to other forms of smoking cessation treatment. In this sample, proactive mailings were the best method for recruiting smokers to Project Quit. %M 16954124 %R 10.2196/jmir.8.3.e14 %U //www.mybigtv.com/2006/3/e14/ %U https://doi.org/10.2196/jmir.8.3.e14 %U http://www.ncbi.nlm.nih.gov/pubmed/16954124