%0期刊文章@ 1438- 8871% I Gunther Eysenbach %V 5% N 4% P e 33% T消费者如何在互联网上搜索和评价药品信息?使用焦点小组的定性研究%A Peterson,Geraldine %A Aslani,Parisa %A Williams,Kylie %+药学院，药房大楼A15，悉尼大学，NSW 2006，澳大利亚，+61 2 9351 4445,g.peterson@pharm.usyd.edu.au %K药物%K药物%K信息%K互联网%K消费者%K焦点小组%K定性研究%D 2003 %7 19.12.2003 %9原始论文%J J医学互联网Res %G英文%X背景:许多消费者使用互联网查找药品信息。人们普遍认为，互联网上的健康信息质量参差不齐，因此消费者的搜索和评估技能对于选择和评估这些信息很重要。消费者在互联网上选择和评价药品信息的方式很重要，因为有关药品的书面信息可以影响消费者对药品的态度和使用。目的:探讨消费者在互联网药品信息检索和评价中的体验。方法:2003年3月至5月在澳大利亚悉尼大城市对使用互联网获取药品信息的消费者进行了6个焦点小组(N = 46名参与者)研究。使用扎根理论方法分析小组讨论的逐字记录。结果:所有参与者报告使用搜索引擎查找药物信息。搜索引擎的选择是由工作场所或教育环境，或家人或朋友的建议等因素决定的。 Some participants found information solely by typing the medicine name (drug or brand name) into the search engine, while others searched using broader terms. Search skills ranged widely from more-advanced (using quotation marks and phrases) to less-than-optimal (such as typing in questions and full sentences). Many participants selected information from the first page of search results by looking for keywords and descriptions in the search results, and by looking for the source of the information as apparent in the URL. Opinions on credible sources of information on medicines varied with some participants regarding information by pharmaceutical companies as the "official" information on a medicine, and others preferring what they considered to be impartial sources such as governments, organizations, and educational institutions. It was clear that although most participants were skeptical of trusting information on the Internet, they had not paid conscious attention to how they selected information on medicines. Despite this, it was evident that participants viewed the Internet as an important source for information on medicines. Conclusions: The results showed that there was a range of search and appraisal skills among participants, with many reporting a limited awareness of how they found and evaluated Internet-based information on medicines. Poor interpretation of written information on medicines has been shown to lead to anxiety and poor compliance to therapy. This issue is more important for Internet-based information since it is not subject to quality control and standardization as is written information on medicines. Therefore, there is a need for promoting consumer search and appraisal skills when using this information. Educating consumers in how to find and interpret Internet-based information on medicines may help them use their medicines in a safer and more-effective way. %M 14713661 %R 10.2196/jmir.5.4.e33 %U //www.mybigtv.com/2003/4/e33/ %U https://doi.org/10.2196/jmir.5.4.e33 %U http://www.ncbi.nlm.nih.gov/pubmed/14713661