%0期刊文章%@ 1438- 8871% I JMIR出版物%V 21卡塔尔世界杯8强波胆分析% N 3% P e12441% T与妈妈博主合作传播乳腺癌风险信息:社交媒体干预%A Wright,Kevin %A Fisher,Carla %A Rising,Camella %A Burke-Garcia,Amelia %A Afanaseva,Dasha %A Cai，晓梅%+乔治梅森大学东北模块，费尔法克斯102室，美国弗吉尼亚州，1413 362 5611，kwrigh16@gmu.edu %K乳腺癌%K环境和公共卫生%K降低风险行为%K博客%K社交网络%K社交媒体%K健康沟通%K信息传播%D 2019 %7 07.03.2019 %9原创论文%J J医学互联网Res %G英语%X背景:女性关注降低乳腺癌风险，特别是如果她们有女儿的话。社交媒体平台，如母亲撰写的博客，越来越被认为是女性用来做出个人和家庭健康相关决定的渠道。政府倡议(如跨机构乳腺癌和环境研究协调委员会)和研究人员呼吁科学家和社区合作并传播科学和社区知情的环境风险信息。目的:我们开发并评估了一种博客干预，向母亲传播乳腺癌和环境风险信息。我们与妈妈博主合作，传播我们根据乳腺癌和环境研究计划(BCERP)的科学证据为母亲和女儿开发和定制的信息。我们假设干预将影响妇女对环境风险的暴露、接受和信念，同时促进她们采取降低风险行为的意愿。方法:采用准实验设计，我们招募了75位妈妈博主，在她们各自的博客上传播乳腺癌风险信息，并检查干预对(1)接受干预的读者(n=445)和(2)未接受干预的读者(对照组;n = 353)。 Results: Following the intervention, blog reader scores indicating exposure to the breast cancer risk and prevention information were greater than scores of blog readers who were not exposed (or did not recall seeing the message; mean 3.92, SD 0.85 and mean 3.45, SD 0.92, respectively; P<.001). Readers who recalled the intervention messages also had higher breast cancer risk and prevention information satisfaction scores compared with readers who did not see (or recall) the messages (mean 3.97, SD 0.75 and mean 3.57, SD 0.94, respectively; P<.001). Blog readers who recalled seeing the intervention messages were significantly more likely to share the breast cancer risk and prevention information they read, with their daughters specifically, than readers who did not recall seeing them (χ21=8.1; P=.004). Those who recalled seeing the intervention messages reported significantly higher breast cancer risk and prevention information influence scores, indicative of behavioral intentions, than participants who did not recall seeing them (mean 11.22, SD 2.93 and mean 10.14, SD 3.24, respectively; P=.003). Most women ranked Facebook as their first choice for receiving breast cancer risk information. Conclusions: Results indicated that blog readers who were exposed to (and specifically recalled) the BCERP-adapted intervention messages from mommy bloggers had higher breast cancer risk and prevention information exposure scores and higher breast cancer risk and prevention information satisfaction and influence scores than those who did not see (or recall) them. Mommy bloggers may be important opinion leaders for some women and key to enhancing the messaging, delivery, and impact of environmental breast cancer risk information on mothers. %M 30843866 %R 10.2196/12441 %U //www.mybigtv.com/2019/3/e12441/ %U https://doi.org/10.2196/12441 %U http://www.ncbi.nlm.nih.gov/pubmed/30843866