%0期刊文章%@ 1438-8871 %I JMIR出版物%V 21%卡塔尔世界杯8强波胆分析 N 3% P e11206 %T使用付费和免费的Facebook方法招募澳大利亚父母参加在线调查:评价班尼特，香农·K·霍克，斯泰西·A·克劳福德，沙琳·A·哈克沃斯，娜奥米·J·A·利奇，利亚娜·S·A·阮，凯特伦·A·尼克尔森，简·M·A·库克林，拉卓伯大学护理和助产学院阿曼达·R +朱迪思·伦利中心，澳大利亚邦多拉市乔治·辛格大楼三层，地址:61 03 9479 ext 8763，s.bennetts@latrobe.edu.au %K父母%K研究对象招募%K保留%K社交媒体%K成本效益%K抽样偏差%K父亲%K母亲%K调查%D 2019 %7 06.03.2019 %9原始论文%J J医学互联网Res %G英语%X背景:社交媒体的流行使其成为传统线下招募和参与健康研究参与者的潜在替代方法。尽管使用和兴趣迅速增长，但很少有研究从招聘率和成本、样本代表性和留存率等方面严格评估其有效性和可行性。目的:本研究旨在确定使用Facebook招募澳大利亚在职父母参加关于管理工作和家庭需求的在线调查的可行性，特别是检查(1)招聘率和成本;(2)样本代表性，与基于人群的父母队列相比;(3)保留率，包括6周后返回完成随访调查的父母的人口统计学和健康特征。方法:通过20个付费Facebook广告活动进行招聘，并辅以免费广告方式，如在相关Facebook页面上发布帖子，并要求专业网络通过Facebook传播调查链接。使用互联网电子调查结果报告清单评估招募率和成本，包括查看率、参与率、完成率、每同意成本和每完成者成本。通过比较人口统计学和结果变量与澳大利亚儿童纵向研究的可比样本，包括教育程度、婚姻状况、出生国家、邻里劣势、工作-家庭冲突和心理困扰，评估样本代表性。 Retention was evaluated by comparing the number and demographic characteristics of participants at recruitment and at 6-week follow-up. Results: Recruitment strategies together resulted in 6653 clicks on the survey link, from which 5378 parents consented to participate and 4665 (86.74%) completed the survey. Of those who completed the survey, 85.94% (4009/4665) agreed to be recontacted, with 57.79% (2317/4009) completing the follow-up survey (ie, 43.08% [2317/5378] of parents who consented to the initial survey). Paid Facebook advertising recruited nearly 75% of the sample at Aus $2.32 per completed survey (Aus $7969 spent, 3440 surveys completed). Compared with a population-based sample, participants at baseline were more likely to be university educated (P<.001), experience greater work-family conflict (P<.001) and psychological distress (P<.001), and were less likely to be born outside Australia (P<.001) or live in a disadvantaged neighborhood (P<.001). Conclusions: Facebook provided a feasible, rapid method to recruit a large national sample of parents for health research. However, some sample biases were observed and should be considered when recruiting participants via Facebook. Retention of participants at 6- to 8-week follow-up was less than half the initial sample; this may reflect limited ongoing participant engagement for those recruited through social media, compared with face-to-face. %M 30839282 %R 10.2196/11206 %U //www.mybigtv.com/2019/3/e11206/ %U https://doi.org/10.2196/11206 %U http://www.ncbi.nlm.nih.gov/pubmed/30839282