杂志文章@ 1438-8871 %I JMIR出版物%V 21% N 卡塔尔世界杯8强波胆分析11% P e15441% T评估Instagram电子烟补充液促销和警告对年轻人的吸引力:混合方法焦点小组研究%A Laestadius,Linnea I %A Penndorf,Kendall E %A Seidl,Melissa A Cho,Young I %+ Zilber公共卫生学院，威斯康星大学密尔沃基分校，PO Box 413，密尔沃基，WI, 53201-0413，美国，1 414 227 4512,llaestad@uwm.edu %K社交媒体%K电子烟%K烟草%K营销%D 2019 %7 25.11.2019 %9原始论文%J J医学互联网Res %G英语%X背景:虽然电子烟补充液(电子液体)的营销在Instagram上很普遍，但人们对吸引Instagram年轻成年用户的帖子元素知之甚少。需要更多的信息来帮助制定适合社交媒体的监管策略。目的:这项研究调查了Instagram上的年轻成人用户对电子烟营销帖子和美国食品和药物管理局(FDA)规定的Instagram上的尼古丁成瘾警告声明的看法。方法:在2018年9月至12月期间，在威斯康星州对非烟草使用者、电子烟使用者、吸烟者和双重使用者进行了12个焦点小组(n=69)。除了完成一份关于每个帖子和电子液体的调查外，参与者还讨论了他们认为有吸引力或没有吸引力的帖子。采用框架分析方法对焦点组记录进行吸烟状况分析。结果:尽管尼古丁使用者尝试电子烟液的意愿最高，但焦点小组讨论表明，Instagram上推广电子烟液的帖子对各种吸烟状态的人都有吸引力。产生吸引力的主要因素是Instagram账户的可信度、有吸引力的设计和口味视觉效果，以及符合个人喜好的口味和尼古丁含量的推广。 Post appeal was reduced by references to vaping subcultures, indicators that the post creator did not take nicotine addiction seriously, and FDA-mandated nicotine warning statements. Non–tobacco users were particularly drawn to posts featuring nicotine-free e-liquids with attractive visual designs and flavors known from foods. Conclusions: Young adults consider a broad range of elements in assessing the appeal of e-liquid marketing on Instagram, with minor but notable distinctions by smoking status. Non–tobacco users are uniquely drawn to nicotine-free e-liquids and are more deterred by the FDA’s mandated nicotine addiction warning statements than those from other smoking statuses. This suggests that it may be possible to tailor policy interventions in a manner that helps to reduce novel uptake of vaping without significantly diminishing its potential harm-reduction benefits. %M 31763987 %R 10.2196/15441 %U //www.mybigtv.com/2019/11/e15441/ %U https://doi.org/10.2196/15441 %U http://www.ncbi.nlm.nih.gov/pubmed/31763987

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