使用Facebook招募澳大利亚年轻男性参与横断面人类乳头瘤病毒研究a卡塔尔世界杯8强波胆分析 Das,Roopa % a Machalek,Dorothy a % a Molesworth,Edmund G % a Garland,Suzanne M %+皇家妇女医院微生物和传染病科，20 Flemington Rd，墨尔本，3052，澳大利亚，61 383453670，suzanne.garland@thewomens.org.au %K社交媒体%K Facebook %K人乳头瘤病毒%K HPV %K在线招聘%K社交网络%K社交网站%K SNS %D 2017 %7 17.11.2017 %9原创论文%J J医学互联网Res %G英文%X背景:年轻人很难用传统的招聘方法从事健康研究。社交网站由于其成本效益、总体通用性和广泛的覆盖范围，越来越多地被用于招募参与者参与健康研究。目的:本研究的目的是确定使用Facebook招募澳大利亚年轻男性参与人类乳头瘤病毒(HPV)流行研究的可行性。方法:我们通过在Facebook上投放有针对性的广告，招募了18至35岁的澳大利亚男性永久居民，参与年轻男性HPV (HYM)研究。同意的参与者完成了一份在线问卷，并提供了一份自我收集的阴茎棉签用于HPV DNA检测和基因分型。基于2011年澳大利亚人口普查数据，我们将研究人群的社会人口学特征与澳大利亚普通男性人群的社会人口学特征进行了比较。结果:在2015年2月至2017年2月期间，有针对性的Facebook广告覆盖了1,523,239名男性，导致41,811次点击进入研究网站，1072次(2.56%)转换为兴趣表达。其中，681人(63.53%)提供了书面知情同意书，535人(78.6%)完成了所有研究要求。参与研究的原因包括利他主义、HPV病史、获得更多关于HPV或疫苗的知识、在健康行业工作以及金钱补偿。 The average advertising cost per completed study participant was Aus $48. Compared with the census population, HYM study participants were more likely to be Australian born (P<.001), be from Victoria (P=.003) or the Australian Capital Territory (P=.004), reside in a major city (P<.001), and have completed undergraduate (P<.001) or postgraduate education (P<.001). HYM study participants were less likely to report being a current smoker (P=.03), but were more likely to identify as bisexual or homosexual (294/529, 55.6%, P<.001), than the general population. Conclusions: Using Facebook is a feasible and efficient strategy for the recruitment of men from across Australia for HPV testing. This method could be used for monitoring the impact of HPV vaccination. Additional targeting may achieve a sample that is broadly demographically representative of the Australian population. Future research should explore how the sexual risk behavior characteristics of populations recruited through Facebook compare with those of traditional recruitment methods. %M 29150417 %R 10.2196/jmir.8739 %U //www.mybigtv.com/2017/11/e389/ %U https://doi.org/10.2196/jmir.8739 %U http://www.ncbi.nlm.nih.gov/pubmed/29150417