%0期刊文章%@ 1438- 8871% I JMIR出版物%V 19卡塔尔世界杯8强波胆分析% N 10% P e352 %T消费者在社交媒体上的健康相关活动:探索性研究% Benetoli, Arcelio %陈,Timothy F % Aslani Parisa % +学院制药、悉尼大学的药店和银行大楼(A15)科学道路,悉尼,澳大利亚,悉尼大学61 9351 7110 arceliobenetoli@hotmail.com % K社交媒体% K % K社交网站Facebook % K YouTube % K维基百科% K Twitter % K健康% K消费者% K病人% K焦点小组% D原始论文7 13.10.2017 % 9 2017% % J J互联网Res % G英语% X背景:虽然许多研究调查了消费者如何使用社交媒体用于健康相关目的，但在澳大利亚背景下的研究很少。目的:本研究旨在探讨澳大利亚消费者如何将社交媒体用于与健康相关的目的，特别是他们如何识别社交媒体平台，使用哪些社交媒体平台，以及通常发生哪些与健康相关的活动。方法:在悉尼市区共进行了5个焦点小组(n=36名参与者)，每个小组持续60至90分钟。小组讨论被录音并逐字抄录。抄本逐行编码并进行主题分析。结果:参与者使用通用搜索引擎来定位与健康相关的社交媒体平台。他们每天使用多种电子设备(特别是移动电话)访问广泛的社交媒体。尽管隐私是一个问题，但这并不妨碍消费者出于健康目的充分参与社交媒体。 Blogs were used to learn from other people’s experiences with the same condition. Facebook allowed consumers to follow health-related pages and to participate in disease-specific group discussions. Wikipedia was used for factual information about diseases and treatments. YouTube was accessed to learn about medical procedures such as surgery. No participant reported editing or contributing to Wikipedia or posting YouTube videos related to health topics. Twitter was rarely used for health-related purposes. Social media allowed consumers to obtain and provide disease and treatment-related information and social and emotional support for those living with the same condition. Most considered their participation as observational, but some also contributed (eg, responded to people’s questions). Conclusions: Participants used a wide range of social media for health-related purposes. Medical information exchange (eg, disease and treatment) and social and emotional support were the cornerstones of their online activities. Social media appears to be used as a key tool to support disease self-management. %M 29030326 %R 10.2196/jmir.7656 %U //www.mybigtv.com/2017/10/e352/ %U https://doi.org/10.2196/jmir.7656 %U http://www.ncbi.nlm.nih.gov/pubmed/29030326