Facebook在“粉碎欲望”——一种基于移动和社交媒体的戒烟干预中的卡塔尔世界杯8强波胆分析作用文章的定性框架分析%A Struik,Laura Louise %A Baskerville,Neill Bruce %+不列颠哥伦比亚大学奥肯那根校区护理学院健康与社会发展学院，ART 360, 3333 University Way, Kelowna, BC, V1V1V7，加拿大，1 2508647879,laurastruik134@hotmail.com %K定性研究%K年轻人%K戒烟%K互联网%K社交媒体%D 2014 %7 11.07.2014 %9原始论文%J J Med Internet Res %G English %X社交网站，尤其是Facebook，越来越多地被纳入针对年轻人的当代戒烟干预措施中。人们对Facebook在针对这一年龄段人群的戒烟干预中所起的作用知之甚少。目的:本研究的目的是表征Facebook页面上Crush The Crave帖子的内容，这是一项针对19至29岁年轻人的循证戒烟干预。方法:收集2012年10月10日至2013年6月12日期间Facebook上的帖子进行分析，这些帖子代表了“粉碎渴望”试点阶段的页面活动。在列入分析的399个帖子中，121个是原创帖子，其余278个是回复帖子。使用框架分析根据主题对帖子进行编码。结果:我们发现Facebook上最初的Crush the Crave帖子有两个主要目的:支持戒烟和推销Crush the Crave。大多数原创帖子(86/121,71.1%)通过以下7个子主题表达了对戒烟的支持:鼓励戒烟、群体激励、控制渴望、促进社会支持、使吸烟非规范化、提供健康信息和揭露烟草业策略。 The remaining original posts (35/121, 28.9%) aimed to market Crush the Crave through 2 subthemes: Crush the Crave promotion and iPhone 5 contest promotion. Most of the reply posts (214/278, 77.0%) were in response to the supporting smoking cessation posts and the remaining 64 (23.0%) were in response to the marketing Crush the Crave posts. The most common response to both the supporting smoking cessation and marketing Crush the Crave posts was user engagement with the images associated with each post at 40.2% (86/214) and 45% (29/64), respectively. The second most common response consisted of users sharing their smoking-related experiences. More users shared their smoking-related experiences in response to the supporting smoking cessation posts (81/214, 37.9%) compared to the marketing Crush the Crave posts (11/64, 17%). With the exception of 4 posts, a moderator posted all the original posts. In addition, although 56.00% (18,937/33,815) of Crush the Crave Facebook page users were men, only 19.8% (55/278) of the reply posts were made by men. Finally, men were found to be more likely to express sarcasm or make strong assertions about quitting smoking and Crush the Crave than women. Conclusions: The CTC Facebook page presents as a unique platform for supporting young adult smoking cessation at all stages of the cessation process. The findings of this study indicate that social networking sites, especially Facebook, warrant inclusion in tobacco control efforts directed towards young adults. Research on effectiveness of the Facebook page for quitting smoking is needed. %M 25016998 %R 10.2196/jmir.3189 %U //www.mybigtv.com/2014/7/e170/ %U https://doi.org/10.2196/jmir.3189 %U http://www.ncbi.nlm.nih.gov/pubmed/25016998