期刊文章JMIR出版公司你会告诉所有人吗?卡塔尔世界杯8强波胆分析Facebook对话作为健康促进干预措施%A Syred,Jonathan %A Naidoo,Carla %A Woodhall,Sarah %A Baraitser,Paula %+艾滋病毒和性健康研究小组，伦敦国王学院，韦斯顿教育中心，10 Cutcombe路，伦敦，SE5 9RJ，英国，44 020 7848 5776,paula_baraitser@mac.com %K社交媒体%K衣原体%K健康促进%D 2014 %7 11.04.2014 %9原始论文%J J Med Internet Res %G English %X背景:社交网站上的健康促进干预措施可以向大量受众传达量身定制的内容。用户生成的内容有助于最大化用户粘性，但健康促进网站在支持用户粘性方面取得了不同程度的成功。目的:我们研究的目的是检查哪些因素的版主和参与者的行为刺激和维持与Facebook上的性健康促进网站的互动。方法:我们检查了Facebook页面上帖子的模式和内容。使用谷歌分析来描述使用该页面的人数和浏览模式。采用定性的专题方法分析内容。结果:在研究期间(2010年1月18日至2010年6月27日)，576名用户通过508篇帖子和380条评论与网站进行了888次互动，其中93%的内容是由用户生成的。当新的参与者被广告吸引到网站时，用户生成的对话仍在继续，但在广告停止后，与网站的互动迅速停止。 Conversations covered key issues on chlamydia and chlamydia testing. Users endorsed testing, celebrated their negative results, and modified and questioned key messages. There was variation in user approach to the site from sharing of personal experience and requesting help to joking about sexually transmitted infection. The moderator voice was reactive, unengaged, tolerant, simplistic, and was professional in tone. There was no change in the moderator approach throughout the period studied. Conclusions: Our findings suggest this health promotion site provided a space for single user posts but not a self-sustaining conversation. Possible explanations for this include little new content from the moderator, a definition of content too narrow to hold the interest of participants, and limited responsiveness to user needs. Implications for health promotion practice include the need to consider a life cycle approach to online community development for health promotion and the need for a developing moderator strategy to reflect this. This strategy should reflect two facets of moderation for online health promotion interventions: (1) unengaged and professional oversight to provide a safe space for discussion and to maintain information quality, and (2) a more engaged and interactive presence designed to maintain interest that generates new material for discussion and is responsive to user requests. %M 24727742 %R 10.2196/jmir.3231 %U //www.mybigtv.com/2014/4/e108/ %U https://doi.org/10.2196/jmir.3231 %U http://www.ncbi.nlm.nih.gov/pubmed/24727742