a Stanczyk,Nicola Esther % a Crutzen,Rik % a Bolman,Catherine % a Muris,Jean % a de Vries,Hein %+马斯特里赫特大学/CAPHRI健康促进系，马斯特里赫特，6229 HA，荷兰，31 43 388 2226,P. debyeplein 1nicola.stanczyk@maastrichtuniversity.nl %K计算机裁剪%K戒烟%K消息处理机制%K e-忠诚度%K未来坚持%D 2013 %7 06.02.2013 %9原始论文%J J医学互联网Res %G英语%X背景:吸烟是最可预防的疾病和死亡原因之一。基于网络的量身定制的戒烟干预已被证明是有效的。尽管这些干预措施有可能影响到大量吸烟者，但它们往往面临很高的流失率，特别是在受教育程度较低的吸烟者中。后者的高流失率的一个可能原因是，电脑定制的戒烟干预措施可能不够有吸引力，因为它们主要是基于文本的。基于视频的信息可能更有效地吸引教育水平较低的人的注意力和刺激他们的理解，因此可以减少流失率。目的:本研究的目的是调查是否存在信息处理机制(注意，理解，自我参照，欣赏，处理)和未来坚持(意图再次访问/使用该网站，向他人推荐该网站)，根据传递策略(视频或基于文本的消息)和教育水平，荷兰计算机定制戒烟计划。方法:在接下来的6个月内有戒烟动机且年龄在16岁以上的吸烟者被纳入该计划。参与者被随机分配到两种条件中的一种(视频/文本CT)。样本被分为两类:受教育程度较低的参与者和受教育程度较高的参与者。 In total, 139 participants completed the first session of the web-based tailored intervention and were subsequently asked to fill out a questionnaire assessing message-processing mechanisms and future adherence. ANOVAs and regression analyses were conducted to investigate the differences in message-processing mechanisms and future adherence with regard to delivery strategy and education. Results: No interaction effects were found between delivery strategy (video vs text) and educational level on message-processing mechanisms and future adherence. Delivery strategy had no effect on future adherence and processing mechanisms. However, in both groups results indicated that lower educated participants showed higher attention (F1,138=3.97; P=.05) and processing levels (F1,138=4.58; P=.04). Results revealed also that lower educated participants were more inclined to visit the computer-tailored intervention website again (F1,138=4.43; P=.04). Conclusions: Computer-tailored programs have the potential to positively influence lower educated groups as they might be more involved in the computer-tailored intervention than higher educated smokers. Longitudinal studies with a larger sample are needed to gain more insight into the role of delivery strategy in tailored information and to investigate whether the intention to visit the intervention website again results in the ultimate goal of behavior change. Trial Registration: Netherlands Trial Register (NTR3102). %M 23388554 %R 10.2196/jmir.2153 %U //www.mybigtv.com/2013/2/e28/ %U https://doi.org/10.2196/jmir.2153 %U http://www.ncbi.nlm.nih.gov/pubmed/23388554