%0期刊文章@ 14388871% I JMIR出版物公司V 15%卡塔尔世界杯8强波胆分析 N 11% P e255% T国家卫生部门推文目的分析:信息共享，参与和行动%A Thackeray,Rosemary %A Neiger,Brad L %A Burton,Scott H %A Thackeray,Callie R %+杨百翰大学健康科学系，理查兹大楼221,Provo, UT, 84602，美国，1 801 422 1704,rosemary_thackeray@byu.edu %K社交媒体%K公共卫生%K参与%D 2013 %7 11.11.2013 %9原始论文%J J医学互联网Res %G英语%X背景:公共卫生机构正在积极使用社交媒体，包括Twitter。在公共卫生和非营利部门，Twitter一直局限于单向传播。Twitter上的双向互动交流有可能增强组织与关注者之间的关系，并通过增加组织与其关注者之间的沟通和对话来帮助组织实现其目标。研究表明，非营利组织使用Twitter有三个主要功能:信息共享、社区建设和行动。目的:目前尚不清楚各州卫生部门主要是将Twitter用于单向信息共享，还是试图吸引关注者建立关系并促进行动。这项研究的目的是发现美国各州卫生部门使用Twitter的主要功能是什么，以及这与非营利组织是否相似或不同。方法:使用Twitter应用程序编程接口获取各州卫生部门账号的完整“推文”列表。我们随机抽取了每个州卫生部门10%的推文。四名研究助理手工编码了推文的主要关注点(以组织为中心或以个人健康信息为中心)，然后是信息传播、参与或行动的子类别。 Research assistants coded each tweet for interactivity, sophistication, and redirects to another website. Data were analyzed using SPSS version 20. Results: There were 4221 tweets from 39 state health departments. There was no statistically significant difference in the number of tweets made by a state health department and the state population density (P=.25). The majority of tweets focused on personal health topics (69.37%, 2928/4221) while one-third were tweets about the organization (29.14% , 1230/4221). The main function of organization-based tweets was engagement through conversations to build community (65.77%, 809/1236). These engagement-related tweets were primarily recognition of other organizations’ events (43.6%, 353/809) and giving thanks and recognition (21.4%, 173/809). Nearly all of the personal health information-centric tweets involved general public health information (92.10%, 1399/1519) and 79.03% (3336/4221) of tweets directed followers to another link for more information. Conclusions: This is the first study to assess the purpose of public health tweets among state health departments. State health departments are using Twitter as a one-way communication tool, with tweets focused primarily on personal health. A state health department Twitter account may not be the primary health information source for individuals. Therefore, state health departments should reconsider their focus on personal health tweets and envision how they can use Twitter to develop relationships with community agencies and partners. In order to realize the potential of Twitter to establish relationships and develop connections, more two-way communication and interaction are essential. %M 24217361 %R 10.2196/jmir.3002 %U //www.mybigtv.com/2013/11/e255/ %U https://doi.org/10.2196/jmir.3002 %U http://www.ncbi.nlm.nih.gov/pubmed/24217361