%0期刊文章%@ 1438-8871 %I Gunther Eysenbach %V 14 %N 3 %P e79 %T使用众包技术测试多语言公共卫生促进材料%A Turner,Anne M %A Kirchhoff,Katrin %A Capurro,Daniel %+华盛顿大学卫生服务部，1107 NE 45th Street, Suite 400，华盛顿州西雅图，98105，美国，1 2066851130，amturner@uw.edu众包健康促进%K公共卫生信息学%K英语熟练人群%D 2012 %7 04.06.2012 %9教程%J医学互联网Res %G英语%X背景:有效地传播公共卫生信息是公共卫生机构促进健康的一项关键战略。要制作有效的健康促进材料，就需要仔细设计信息和从目标人口代表那里获得反馈。当目标受众作为英语水平有限的群体难以达到时，这一点尤其如此。征求反馈的传统方法，如焦点小组和方便的抽样访谈，既昂贵又耗时。因此，由于公共卫生特有的时间和资源限制，从目标人群获得的充分反馈往往不足。目的:描述一项试点研究，调查使用众包技术作为一种方法，收集关于口腔健康促进信息设计的快速和相关反馈。我们的目标是更好地描述参与众包调查的参与者的人口统计数据，并测试众包是否可以在短时间内以相对较低的成本从讲英语和西班牙语的参与者那里收集反馈。方法:我们用四种不同格式和两种语言(英语和西班牙语)编写了关于儿童牙齿健康问题的健康促进材料。然后我们设计了一个在线调查，以获取格式偏好的反馈，并通过亚马逊土耳其机器人众包平台提供两种语言的调查。 Results: We surveyed 236 native English-speaking and 163 native Spanish-speaking participants in less than 12 days, at a cost of US $374. Overall, Spanish-speaking participants originated from a wider distribution of countries than the overall Latino population in the United States. Most participants were in the 18- to 29-year age range and had some college or graduate education. Participants provided valuable input for the health promotion material design. Conclusions: Our results indicate that crowdsourcing can be an effective method for recruiting and gaining feedback from English-speaking and Spanish-speaking people. Compared with traditional methods, crowdsourcing has the potential to reach more diverse populations than convenience sampling, while substantially reducing the time and cost of gathering participant feedback. More widespread adoption of this method could streamline the development of effective health promotion materials in multiple languages. %M 22664384 %R 10.2196/jmir.2063 %U //www.mybigtv.com/2012/3/e79/ %U https://doi.org/10.2196/jmir.2063 %U http://www.ncbi.nlm.nih.gov/pubmed/22664384