@Article{信息:doi 10.2196 / / jmir.8.3。e17，作者=“Cobb, Nathan K和Graham, Amanda L”，标题=“描述戒烟信息的网络搜索者”，期刊=“J Med Internet Res”，年=“2006”，月=“Sep”，日=“19”，卷=“8”，数=“3”，页=“e17”，关键词=“吸烟;停止;互联网;搜索引擎;背景:互联网是提供循证戒烟治疗的可行渠道，有可能对降低吸烟率产生重大影响。互联网上对戒烟信息和支持的需求很大。大约7%(1020万)的美国成年互联网用户曾搜索过有关戒烟的信息。人们对这些人、他们的吸烟状况、他们在互联网上寻求何种戒烟服务，以及搜索戒烟信息的频率知之甚少。目的:本研究的主要目的是描述在互联网上搜索戒烟信息的个体特征，以确定适当的分类和治疗策略。 The secondary goal was to estimate the incidence of searches for cessation information using publicly available search engine data. Methods: We recruited individuals who clicked on a link to a leading smoking cessation website (QuitNet) from within the results of a search engine query. Individuals were ``intercepted'' before seeing the QuitNet home page and were invited to participate in the study. Those accepting the invitation were routed to an online survey about demographics, smoking characteristics, preferences for specific cessation services, and Internet search patterns. To determine the generalizability of our sample, national datasets on search engine usage patterns, market share, and keyword rankings were examined. These datasets were then used to estimate the number of queries for smoking cessation information each year. Results: During the 10-day study period, 2265 individuals were recruited and 29{\%} (N = 655) responded. Of these, 59{\%} were female and overall tended to be younger than the previously characterized general Internet population. Most (76{\%}) respondents were current smokers; 17{\%} had quit within the last 7 days, and 7{\%} had quit more than 7 days ago. Slightly more than half of active smokers (53{\%}) indicated that they were planning to quit in the next 30 days. Smokers were more likely to seek information on how to quit and on medications; former smokers were more interested in how to cope with withdrawal. All participants rated withdrawal information and individually tailored information as being more useful, while displaying little interest in telephone counseling, expert support, or peer support. Publicly available data from large search engines suggest that 4 million Americans search for resources on smoking cessation each year. Conclusions: This study adds to the limited data available on individuals who search for smoking cessation information on the Internet, supports the prior estimates of the size of the population, and indicates that these individuals are in appropriate stages for both active cessation interventions and aggressive relapse prevention efforts. Continued development and evaluation of online interventions is warranted, and organizations seeking to promote cessation should carefully evaluate the Internet as a possible modality for treatment and as a gateway to other traditional programs. ", issn="1438-8871", doi="10.2196/jmir.8.3.e17", url="//www.mybigtv.com/2006/3/e17/", url="https://doi.org/10.2196/jmir.8.3.e17" }