@文章{info:doi/10.2196/27392，作者=“钟杨与涛、文娟与杨艳林与吴浩与李卫民与文金”，标题=“中美大型医院网站面向用户的信息服务比较:横向研究”，期刊=“J医学互联网研究”，年=“2021”，月=“12”，日=“29”，卷=“23”，数=“12”，页=“e27392”，关键词=“医院网站;互联网;信息服务;营销组合;7 ps;保健信息服务;医院管理;医院;病人服务;背景:许多人通过互联网获取医疗保健信息以支持医疗保健决策，而医院网站可以成为为消费者提供医疗保健信息服务的第一个接触点。 However, little is known about the current information services provided by the websites of large Chinese hospitals. Objective: The aim of this study is to evaluate and compare the information services of the websites of large hospitals in China and the United States. We hope that our findings will benefit hospital managers worldwide in providing service information on the web. Methods: This study adopted a cross-sectional analytical approach to evaluate the websites of large hospitals in China and the United States in 2020. A total of 300 large hospitals were randomly selected, of which half were in China and half were in the United States. Based on the 7Ps marketing mix, we identified 39 items that represent typical hospital website information services, covering the following seven dimensions: product, price, place, propagation, people, process, and physical evidence. Results: Most of the items (34/39, 87{\%}) related to information services offered by hospital websites were less covered in China than in the United States; however, 5 items (appointments by a third-party platform, mobile payment, hospital value, hospital environment display, and physicians' profiles) had higher coverage in China. The average scores for hospital websites in China and the United States were 13.25 (SD 2.99) points and 23.16 (SD 2.76) points, respectively. Generally, high scores were given to the south areas of China and north areas of the United States. Conclusions: Hospital websites in China lagged behind those in the United States with regard to information services offered. We recommend that hospital managers in China place more emphasis on the people, product, and propagation dimensions of the 7Ps marketing mix in the construction of information services on hospital websites. Through the comparison of the websites of large hospitals in China and the United States, our study findings can provide suggestions for forming standard hospital website construction guidelines worldwide. ", issn="1438-8871", doi="10.2196/27392", url="//www.mybigtv.com/2021/12/e27392", url="https://doi.org/10.2196/27392", url="http://www.ncbi.nlm.nih.gov/pubmed/34964717" }