@Article{信息:doi 10.2196 / / jmir。8114，作者="王珊慧"，标题="网络医疗服务:技术吸引力、医疗信誉、信息来源与行为意愿"，期刊="J医学互联网研究"，年="2017"，月="8"，日="02"，卷="19"，号="8"，页数="e285"，关键词="网络医疗服务;技术的吸引力;医疗可信性;信息来源;背景:基于网络的医疗服务(Web-based medical service, WBMS)是一种医疗服务与互联网技术的合作关系，被称为21世纪最具创新性的服务之一。然而，其在医疗行业的业务推广和实施既没有预期也没有执行。很少有研究从缺乏经验的患者的角度探讨这一现象。目的:本研究的主要目的是探讨技术吸引力、医疗信誉度、多元化医疗信息源是否能增加用户的行为意愿。方法:本研究通过使用三种情况来操纵医疗信息来源，探讨网络医疗服务的有效性。 A total of 150 questionnaires were collected from people who had never used WBMS before. Hierarchical regression was used to examine the mediation and moderated-mediation effects. Results: Perceived ease of use (P=.002) and perceived usefulness (P=.001) significantly enhance behavior intentions. Medical credibility is a mediator (P=.03), but the relationship does not significantly differ under diverse manipulative information channels (P=.39). Conclusions: Medical credibility could explain the extra variation between technology attractiveness and behavior intention, but not significant under different moderating effect of medical information sources. ", issn="1438-8871", doi="10.2196/jmir.8114", url="//www.mybigtv.com/2017/8/e285/", url="https://doi.org/10.2196/jmir.8114", url="http://www.ncbi.nlm.nih.gov/pubmed/28768608" }