@Article{信息:doi 10.2196 / / jmir。8739，作者=“Das, Roopa和Machalek, Dorothy A和Molesworth, Edmund G和Garland, Suzanne M”，标题=“使用Facebook招募澳大利亚年轻男性进入横断面人类乳头瘤病毒研究”，期刊=“J医学互联网研究”，年=“2017”，月=“11月”，日=“17”，卷=“19”，数字=“11”，页=“e389”，关键词=“社交媒体;Facebook;人类乳头状瘤病毒;人乳头状瘤病毒;网上招聘;社交网络;社交网站;背景:使用传统的招聘方法，年轻人很难从事健康研究。社交网站由于其成本效益、总体通用性和广泛的覆盖范围，越来越多地被用于招募参与者参与健康研究。 Objective: The aim of this study was to determine the feasibility of using Facebook to recruit young Australian men into a human papillomavirus (HPV) prevalence study. Methods: We recruited male permanent residents of Australia, aged 18 to 35 years, into the HPV in Young Males (HYM) study through targeted advertising placed on Facebook. Consenting participants completed an online questionnaire and provided a self-collected penile swab for HPV DNA detection and genotyping. We compared sociodemographic characteristics of the study population with those of the general Australian male population, based on Australian 2011 census data. Results: Between February 2015 and February 2017, targeted Facebook advertisements reached 1,523,239 men, resulting in 41,811 clicks through to the study website, with 1072 (2.56{\%}) converting to lodgment of an expression of interest. Of these, 681 (63.53{\%}) provided written informed consent and 535 (78.6{\%} of recruited participants) completed all the study requirements. Reasons for participating in the study included altruism, past history of HPV, gaining more knowledge about HPV or the vaccine, working in the health industry, and the monetary compensation. The average advertising cost per completed study participant was Aus {\$}48. Compared with the census population, HYM study participants were more likely to be Australian born (P<.001), be from Victoria (P=.003) or the Australian Capital Territory (P=.004), reside in a major city (P<.001), and have completed undergraduate (P<.001) or postgraduate education (P<.001). HYM study participants were less likely to report being a current smoker (P=.03), but were more likely to identify as bisexual or homosexual (294/529, 55.6{\%}, P<.001), than the general population. Conclusions: Using Facebook is a feasible and efficient strategy for the recruitment of men from across Australia for HPV testing. This method could be used for monitoring the impact of HPV vaccination. Additional targeting may achieve a sample that is broadly demographically representative of the Australian population. Future research should explore how the sexual risk behavior characteristics of populations recruited through Facebook compare with those of traditional recruitment methods. ", issn="1438-8871", doi="10.2196/jmir.8739", url="//www.mybigtv.com/2017/11/e389/", url="https://doi.org/10.2196/jmir.8739", url="http://www.ncbi.nlm.nih.gov/pubmed/29150417" }