@Article{信息:doi 10.2196 / / jmir。3311，作者=“马丁内斯，奥马尔和武，埃尔温和舒尔茨，安德鲁Z和卡波特，乔纳森和洛奥佩兹里奥斯，哈维尔和桑德福特，提奥和霍利诺夫，贾斯汀和奥维杰罗，雨果和卡巴罗-迪格斯，亚历克斯和查韦斯巴拉伊，西尔维亚和莫亚，伊娃和洛奥佩兹马托斯，乔纳森和德拉克鲁斯，胡安J和雷米恩，罗伯特H和罗兹，斯科特D”，标题=“仍然是一个难以达到的人口?利用社交媒体招募拉丁裔同性恋伴侣进行HIV干预适应研究”，期刊=“J Med Internet Res”，年=“2014”，月=“Apr”，日=“24”，卷=“16”，数=“4”，页=“e113”，关键词=“社交媒体;在线招聘策略;说西班牙语的拉丁裔男性与男性发生性关系(MSM);拉丁裔同性恋伴侣;拉丁裔男男同性恋者;背景:在线社交网络的使用在非裔美国人和拉丁裔男男性行为者(MSM)中迅速增加，因此了解如何使用这些技术来接触、保留和维持个人护理并促进健康非常重要。特别是，互联网越来越被认为是健康交流和教育的平台。然而，人们对主要讲西班牙语的人群如何通过社交媒体平台相互使用和互动知之甚少。 Objective: We aimed to recruit eligible couples for a study to adapt ``Connect `n Unite'' (an HIV prevention intervention initially created for black gay couples) for Spanish-speaking Latino gay couples living in New York City. Methods: In order to successfully design and implement an effective social media recruitment campaign to reach Spanish-speaking Latino gay couples for our ongoing ``Latinos en Pareja'' study, our community stakeholders and research team used McGuire's communication/persuasion matrix. The matrix guided our research, specifically each marketing ``channel'', targeted ``message'', and target population or ``receiver''. We developed a social media recruitment protocol and trained our research staff and stakeholders to conduct social media recruitment. Results: As a result, in just 1 month, we recruited all of our subjects (N=14 couples, that is, N=28 participants) and reached more than 35,658 participants through different channels. One of the major successes of our social media recruitment campaign was to build a strong stakeholder base that became involved early on in all aspects of the research process---from pilot study writing and development to recruitment and retention. In addition, the variety of ``messages'' used across different social media platforms (including Facebook, the ``Latinos en Pareja'' study website, Craigslist, and various smartphone applications such as Grindr, SCRUFF, and Jack'd) helped recruit Latino gay couples. We also relied on a wide range of community-based organizations across New York City to promote the study and build in the social media components. Conclusions: Our findings highlight the importance of incorporating communication technologies into the recruitment and engagement of participants in HIV interventions. Particularly, the success of our social media recruitment strategy with Spanish-speaking Latino MSM shows that this population is not particularly ``hard to reach'', as it is often characterized within public health literature. ", issn="14388871", doi="10.2196/jmir.3311", url="//www.mybigtv.com/2014/4/e113/", url="https://doi.org/10.2196/jmir.3311", url="http://www.ncbi.nlm.nih.gov/pubmed/24763130" }