@Article{信息:doi 10.2196 / / jmir。3758，作者=“Griffis, Heather M和Kilaru, Austin S和Werner, Rachel M和Asch, David A和Hershey, John C和Hill, Shawndra和Ha, Yoonhee P和Sellers, Allison和Mahoney, Kevin和Merchant, Raina M”，标题=“社交媒体在美国医院的使用:采用和利用的描述分析”，期刊=“J医学互联网研究”，年=“2014”，月=“11”，日=“27”，卷=“16”，数=“11”，页=“e264”，关键词=“社交媒体;互联网;背景:社交媒体的使用在美国已经变得广泛。尽管企业已经在社交媒体上进行了投资，以吸引消费者并推广产品，但目前尚不清楚医院在多大程度上利用社交媒体与患者互动并促进健康。目的:探讨医院社交媒体的采用和利用程度与医院特色的关系。方法:我们对4个社交媒体平台(Facebook、Twitter、Yelp和Foursquare)上与医院相关的活动进行了横断面回顾。所有美国医院都报告了医疗保险和医疗补助服务中心对医疗保健提供者和系统的医院消费者评估调查和美国医院协会年度调查的完整数据。我们回顾了医院的社交媒体网页，以确定与医院特征相关的采用程度，包括地理区域、城市名称、病床大小、所有权类型和教学状况。社交媒体的使用是根据每个社交媒体平台的用户活动来估计的，包括Facebook的点赞数、Twitter的粉丝数、Foursquare的签到数和Yelp的评论数。 Results: Adoption of social media varied across hospitals with 94.41{\%} (3351/3371) having a Facebook page and 50.82{\%} (1713/3371) having a Twitter account. A majority of hospitals had a Yelp page (99.14{\%}, 3342/3371) and almost all hospitals had check-ins on Foursquare (99.41{\%}, 3351/3371). Large, urban, private nonprofit, and teaching hospitals were more likely to have higher utilization of these accounts. Conclusions: Although most hospitals adopted at least one social media platform, utilization of social media varied according to several hospital characteristics. This preliminary investigation of social media adoption and utilization among US hospitals provides the framework for future studies investigating the effect of social media on patient outcomes, including links between social media use and the quality of hospital care and services. ", issn="1438-8871", doi="10.2196/jmir.3758", url="//www.mybigtv.com/2014/11/e264/", url="https://doi.org/10.2196/jmir.3758", url="http://www.ncbi.nlm.nih.gov/pubmed/25431831" }