@Article{信息:doi 10.2196 / / jmir。2632，作者=“Dunne, Suzanne and Cummins, Niamh Maria and Hannigan, Ailish and Shannon, Bill and Dunne, Colum and Cullen, Walter”，标题=“一种优化谷歌搜索引擎结果页面排名的医疗或卫生保健信息网站设计和开发方法”，期刊=“J Med Internet Res”，年=“2013”，月=“8”，日=“27”，卷=“15”，数=“8”，页面=“e183”，关键词=“卫生保健信息;病人教育;谷歌;互联网;医学信息学;仿制药;网站开发;背景:互联网是患者搜索医疗/卫生保健信息的一个广泛使用的信息源。虽然许多研究评估了互联网上现有的医疗/保健信息，但相对较少的研究了此类网站的设计和发布方法，特别是那些面向普通公众的网站。 Objective: This study describes a method of evaluating material for new medical/health care websites, or for assessing those already in existence, which is correlated with higher rankings on Google's Search Engine Results Pages (SERPs). Methods: A website quality assessment (WQA) tool was developed using criteria related to the quality of the information to be contained in the website in addition to an assessment of the readability of the text. This was retrospectively applied to assess existing websites that provide information about generic medicines. The reproducibility of the WQA tool and its predictive validity were assessed in this study. Results: The WQA tool demonstrated very high reproducibility (intraclass correlation coefficient=0.95) between 2 independent users. A moderate to strong correlation was found between WQA scores and rankings on Google SERPs. Analogous correlations were seen between rankings and readability of websites as determined by Flesch Reading Ease and Flesch-Kincaid Grade Level scores. Conclusions: The use of the WQA tool developed in this study is recommended as part of the design phase of a medical or health care information provision website, along with assessment of readability of the material to be used. This may ensure that the website performs better on Google searches. The tool can also be used retrospectively to make improvements to existing websites, thus, potentially enabling better Google search result positions without incurring the costs associated with Search Engine Optimization (SEO) professionals or paid promotion. ", issn="14388871", doi="10.2196/jmir.2632", url="//www.mybigtv.com/2013/8/e183/", url="https://doi.org/10.2196/jmir.2632", url="http://www.ncbi.nlm.nih.gov/pubmed/23981848" }