@Article{信息:doi 10.2196 / / jmir。2151,作者=“施耐德,弗朗辛和德弗里斯,海因和坎德尔,数学和范德卡尔,安吉利克和范奥施,Liesbeth”,标题=“定期电子邮件提示重新使用互联网交付的计算机定制生活方式计划:提示内容和时间的影响”,期刊=“J医学互联网研究”,年=“2013”,月=“一月”,日=“31”,卷=“15”,数字=“1”,页=“e23”,关键词=“计算机定制;互联网提供干预;干预的依从性;定期的电子邮件提示;提示的内容;背景:坚持使用多重裁剪的互联网提供的生活方式干预是次优的。因此,投资于积极主动的策略是至关重要的,例如定期的电子邮件提示,以促进干预的重复使用。目的:本研究调查了单个电子邮件提示的内容和时间对互联网提供的计算机定制(CT)生活方式计划的重复使用的影响。方法:抽样邀请市政雇员参加该计划。 All participants who decided to use the program received an email prompting them to revisit the program. A 2{\texttimes}3 (content {\texttimes} timing) design was used to test manipulations of prompt content and timing. Depending on the study group participants were randomly assigned to, they received either a prompt containing standard content (an invitation to revisit the program), or standard content plus a preview of new content placed on the program website. Participants received this prompt after 2, 4, or 6 weeks. In addition to these 6 experimental conditions, a control condition was included consisting of participants who did not receive an additional email prompt. Clicks on the uniform resource locator (URL) provided in the prompt and log-ins to the CT program were objectively monitored. Logistic regression analyses were conducted to determine whether prompt content and/or prompt timing predicted clicking on the URL and logging in to the CT program. Results: Of all program users (N=240), 206 participants received a subsequent email prompting them to revisit the program. A total of 53 participants (25.7{\%}) who received a prompt reacted to this prompt by clicking on the URL, and 25 participants (12.1{\%}) actually logged in to the program. There was a main effect of prompt timing; participants receiving an email prompt 2 weeks after their first visit clicked on the URL significantly more often compared with participants that received the prompt after 4 weeks (odds ratio [OR] 3.069, 95{\%} CI 1.392-6.765, P=.005) and after 6 weeks (OR 4.471, 95{\%} CI 1.909-10.471, P=.001). Furthermore, participants who received an email prompt 2 weeks after their first visit logged in to the program significantly more often compared to participants receiving the prompt after 6 weeks (OR 16.356, 95{\%} CI 2.071-129.196, P=.008). A trend was observed with regard to prompt content. Participants receiving a prompt with additional content were more likely to log in to the program compared to participants who received a standard prompt. However, this result was not statistically significant (OR 2.286, 95{\%} CI 0.892-5.856, P=.09). Conclusions: The key findings suggest that boosting revisits to a CT program benefits most from relatively short prompt timing. Furthermore, a preview of new website content may be added to a standard prompt to further increase its effectiveness in persuading people to log in to the program. ", issn="1438-8871", doi="10.2196/jmir.2151", url="//www.mybigtv.com/2013/1/e23/", url="https://doi.org/10.2196/jmir.2151", url="http://www.ncbi.nlm.nih.gov/pubmed/23363466" }
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