@Article{信息:doi 10.2196 / / jmir。1819年，作者=“the {\'e}riault, Nathanaelle and Bi, Peng and Hiller, Janet e and Nor, Mahdi”，标题=“利用Web 2.0招募澳大利亚男同性恋参加在线艾滋病毒/艾滋病调查”，期刊=“J Med Internet Res”，年=“2012”，月=“11”，日=“06”，卷=“14”，数=“6”，页=“e149”，关键词=“Internet;广告;艾滋病毒;澳大利亚;同性恋;背景:建议在男男性行为者(MSM)中继续努力预防人类免疫缺陷病毒(HIV)和获得性免疫缺陷综合征(AIDS)。创造性地使用电子技术，再加上更好地了解社会网络，可改善这一危险人群的保健干预措施。目的:本研究的目的是:(1)比较不同广告策略对招募男同性恋者参与在线艾滋病毒/艾滋病调查的影响;(2)探索使用社交网络服务(SNS)进行研究广告的可行性。方法:2009年进行横断面在线调查。 South Australian men over 18 years were invited to participate if they had had sexual intercourse with men in the previous year. A short questionnaire was used to collect demographics and information on sexual behavior, HIV history, use of the Internet for dating purposes, and sources of health information. The survey was promoted in community settings and online, including advertisements through social networks. Results: A total of 243 men completed the online survey during the 8-week data collection period. Online advertisements recruited 91.7{\%} (220/240) of the sample. Conversely, traditional advertisements in the community recruited only 5.8{\%} (14/240) of the sample. Ten volunteers were asked to advertise on their personal SNS application, but only 2 effectively did so. Only 18/240 (7.5{\%}) of the respondents reported having learned of our study through the SNS application. In this sample, 19.3{\%} (47/243) of participants had never been tested for HIV. Among the participants who had been tested, 12.8{\%} (25/196) reported being HIV-positive. Regarding Internet use, 82.3{\%} (200/243) of participants had dated online in the previous 6 months. Among the participants who had dated online, most (175/200, 87.5{\%}) had found an Internet sexual partner and two-thirds (132/200, 66.0{\%}) had had anal sex with these partner(s). Among men who had anal sex with an Internet partner, 68.2{\%} (90/132) used a condom during sex. Conclusions: The MSM participants in this study had high-risk profiles for HIV and other sexually transmitted diseases (STDs), which highlights the need for ongoing health interventions among this group. In this study, the SNS marketing strategy did not appear to create a viral effect and it had a relatively poor yield. ", issn="1438-8871", doi="10.2196/jmir.1819", url="//www.mybigtv.com/2012/6/e149/", url="https://doi.org/10.2196/jmir.1819", url="http://www.ncbi.nlm.nih.gov/pubmed/23128646" }