@Article{信息:doi 10.2196 / / jmir。1007，作者=“Whittaker, Robyn和Maddison, Ralph和McRobbie, Hayden和Bullen, Chris和Denny, Simon和Dorey, Enid和Ellis-Pegler, Mary和van Rooyen, Jaco和Rodgers, Anthony”，标题=“基于多媒体手机的青少年戒烟干预:来自内容开发和试点研究的发现”，期刊=“J Med Internet Res”，年=“2008”，月=“11”，日=“25”，卷=“10”，数=“5”，页=“e49”，关键词=“戒烟;手机;背景:虽然大多数吸烟的年轻人都想戒烟，但很少有人获得戒烟支持服务。基于手机的戒烟计划对年轻人来说是理想的:手机是最常见的同伴交流手段，信息可以随时随地以匿名方式传递。在我们的短信戒烟计划成功之后，我们开发了一种创新的多媒体手机戒烟干预。目的:本研究的目的是开发和试点测试一种以青少年为导向的多媒体戒烟干预措施，仅通过移动电话提供。方法:开发包括内容创建和技术平台搭建。内容开发由一个专家组监督，该专家组就青年发展原则、观察学习(来自社会认知理论)、有效戒烟干预和社会营销提供建议。年轻人参与了三个内容开发阶段(通过焦点小组和在线调查进行咨询，内容预测试和选择榜样)。 Video and text messages were then developed, incorporating the findings from this research. Information technology systems were established to support the delivery of the multimedia messages by mobile phone. A pilot study using an abbreviated 4-week program of video and text content tested the reliability of the systems and the acceptability of the intervention. Results: Approximately 180 young people participated in the consultation phase. There was a high priority placed on music for relaxation (75{\%}) and an interest in interacting with others in the program (40{\%} would read messages, 36{\%} would read a blog). Findings from the pre-testing phase (n = 41) included the importance of selecting ``real'' and ``honest'' role models with believable stories, and an interest in animations (37{\%}). Of the 15 participants who took part in the pilot study, 13 (87{\%}) were available for follow-up interviews at 4 weeks: 12 participants liked the program or liked it most of the time and found the role model to be believable; 7 liked the role model video messages (5 were unsure); 8 used the extra assistance for cravings; and 9 were happy with two messages per day. Nine participants (60{\%}) stopped smoking during the program. Some technical challenges were encountered during the pilot study. Conclusions: A multimedia mobile phone smoking cessation program is technically feasible, and the content developed is appropriate for this medium and is acceptable to our target population. These results have informed the design of a 6-month intervention currently being evaluated for its effectiveness in increasing smoking cessation rates in young people. ", issn="1438-8871", doi="10.2196/jmir.1007", url="//www.mybigtv.com/2008/5/e49/", url="https://doi.org/10.2196/jmir.1007", url="http://www.ncbi.nlm.nih.gov/pubmed/19033148" }