@文章{信息:doi/10.2196/23579，作者="Weiger, Caitlin和Smith, Katherine C和Cohen, Joanna E和Dredze, Mark和Moran, Meghan Bridgid"，标题="互联网合同如何影响研究:消费产品网站服务条款的内容分析"，期刊="JMIR公共卫生监测"，年="2020"，月=" 12月"，日="2"，卷="6"，数="4"，页="e23579"，关键词="营销;合同;互联网;法学;背景:公司使用品牌网站作为一种促销工具来吸引网络上的消费者，这可以增加产品的使用。鉴于某些产品对消费者健康有害，与这些产品相关的营销必须接受公共卫生监督。然而，管理品牌网站内容使用的服务条款(TOS)可能会阻碍这样重要的研究。目的:本研究的目的是探讨具有公共卫生意义的品牌网站的服务条款，以评估对消费品网站进行研究时可能面临的法律和道德挑战。方法:使用Statista，我们有目的地构建了15个美国烟草、酒精、精神药物、快餐和枪支品牌的样本，这些品牌都有相关的网站。我们为这些网站的服务条款开发并实现了一个结构化编码系统，并针对可能影响研究能力的不同类型限制的存在和不存在进行编码。 Results: All TOS stated that by accessing the website, users agreed to abide by the TOS (15/15, 100{\%}). A total of 11 out of 15 (73{\%}) websites had age restrictions in their TOS. All alcohol brand websites (5/15, 33{\%}) required users to enter their age or date of birth before viewing website content. Both websites for tobacco brands (2/15, 13{\%}) further required that users register and verify their age and identity to access any website content and agree that they use tobacco products. Only one website (1/15, 7{\%}) allowed users to display, download, copy, distribute, and translate the website content as long as it was for personal and not commercial use. A total of 33{\%} (5/15) of TOS unconditionally prohibited or put substantial restrictions on all of these activities and/or failed to specify if they were allowed or prohibited. Moreover, 87{\%} (13/15) of TOS indicated that website access could be restricted at any time. A total of 73{\%} (11/15) of websites specified that violating TOS could result in deleting user content from the website, revoking access by having the user's Internet Protocol address blocked, terminating log-in credentials, or enforcing legal action resulting in civil or criminal penalties. Conclusions: TOS create complications for public health surveillance related to e-marketing on brand websites. Recent court opinions have reduced the risk of federal criminal charges for violating TOS on public websites, but this risk remains unclear for private websites. The public health community needs to establish standards to guide and protect researchers from the possibility of legal repercussions related to such efforts. ", issn="2369-2960", doi="10.2196/23579", url="http://publichealth.www.mybigtv.com/2020/4/e23579/", url="https://doi.org/10.2196/23579", url="http://www.ncbi.nlm.nih.gov/pubmed/33263555" }