@Article{信息:doi 10.2196 / /公共健康。5101，作者="潘圣青生，王慧天，桂莲钱，陈光泽，张宜春"，标题="利用社交媒体推广手部卫生计划:一项观察性研究"，刊="JMIR公共卫生监测"，年="2016"，月="2月"，日="02"，卷="2"，数="1"，页数="e5"，关键词="社交媒体;手卫生;背景:手卫生是感染控制的重要组成部分，可保护患者安全和减少卫生保健相关感染。目的:我们的目的是评估不同的社交媒体对促进手卫生(HH)计划的效果。方法:观察性研究于2014年5月5日至12月31日在一家拥有2600张床位的三级护理医院进行。一段时长3分钟、用8种语言翻译的HH活动视频被上传到YouTube上。中文版通过三个平台进行推广:医院网站、医院集团电子邮件和一位知名互联网插画家的Facebook网站。视频流量通过谷歌Analytics进行分析。HH合规性在2013年11月和2014年进行了测量。 Results: There were 5252 views of the video, mainly of the Chinese-language version (3509/5252, 66.81{\%}). The NTUH website had 24,000 subscribers, and 151 of them viewed the video (connection rate was 151/24,000, 0.63{\%}). There were 9967 users of the hospital email group and the connection rate was 0.91{\%} (91/9967). The connection rate was 6.17{\%} (807/13,080) from Facebook, significantly higher than the other 2 venues (both P<.001). HH compliance sustained from 83.7{\%} (473/565) in 2013 to 86.7{\%} (589/679) in 2014 (P=.13) among all HCWs. Conclusions: Facebook had the highest connection rate in the HH video campaign. The use of novel social media such as Facebook should be considered for future programs that promote hand hygiene and other healthy behaviors. ", issn="2369-2960", doi="10.2196/publichealth.5101", url="http://publichealth.www.mybigtv.com/2016/1/e5/", url="https://doi.org/10.2196/publichealth.5101", url="http://www.ncbi.nlm.nih.gov/pubmed/27227159" }