@Article{info:doi/10.2196/16721，作者=“Adebesin, Funmi and Mwalugha, Revingstone”，标题=“组织声誉和信任对可穿戴健康设备使用意愿的中介作用:跨国研究”，期刊=“JMIR Mhealth Uhealth”，年=“2020”，月=“6”，日=“9”，卷=“8”，数=“6”，页=“e16721”，关键词=“健身追踪器”;意图;肯尼亚;身体活动;隐私;南非;信任;背景:在全球范围内，消费者使用可穿戴健康设备进行健身追踪的趋势呈上升趋势。先前的研究表明，信任是采用和使用新技术的重要因素。然而，关于组织声誉和信任对使用可穿戴健康设备的意愿的影响，我们知之甚少。 Objective: This study aimed to investigate the mediating role of organizational reputation and trust in the intention to use wearable health devices and to examine the extent to which the country of residence influenced the effect of organizational reputation on consumers' trust in and intention to use wearable health devices. Methods: We conducted a cross-country survey with participants from Kenya and South Africa using a Google Forms questionnaire derived from previously validated items. A series of mediation regression analyses were carried out using the PROCESS macro with the bootstrap CI procedure. A one-way, between-group multivariate analysis of variance (MANOVA) was also used to determine the key factors that distinguish Kenyans and South Africans in their intention to use wearable health devices. Results: A total of 232 questionnaire responses were collected. The results revealed that organizational reputation significantly mediates the relationship between trust propensity and trust, with an indirect effect of 0.22 (95{\%} CI 0.143-0.309). Organizational reputation also plays a significant direct role in the intention to use a wearable health device, with a direct effect of 0.32 (95{\%} CI 0.175-0.483). This role is regardless of participants' country of residence. Furthermore, there is a significant mediating effect of trust on the relationship between trust propensity and the intention to use a wearable health device, with an indirect effect of 0.26 (95{\%} CI 0.172-0.349); between perceived security and the intention to use a wearable health device, with an indirect effect of 0.36 (95{\%} CI 0.255-0.461); and between perceived privacy and the intention to use a wearable health device, with an indirect effect of 0.42 (95{\%} CI 0.282-0.557). The MANOVA test shows statistically significant differences in all variables for both groups, with the exception of organizational reputation where there is no significant difference between the two cohorts. Conclusions: Organizational reputation has a significant direct influence on participants' trust in and the intention to use a wearable health device irrespective of their country of residence. Even in the presence of perceived security and perceived privacy, trust has a significant mediating effect on the intention to use a wearable health device. ", issn="2291-5222", doi="10.2196/16721", url="http://mhealth.www.mybigtv.com/2020/6/e16721/", url="https://doi.org/10.2196/16721", url="http://www.ncbi.nlm.nih.gov/pubmed/32348260" }