@文章{信息:doi/10.2196/15544，作者="单伟王莹栾莹唐鹏飞"，标题=《基于中国春雨医生App的移动健康服务中医生信息对患者选择医生的影响:眼动追踪与问卷调查》，期刊="JMIR移动健康Uhealth"，年="2019"，月="10"，日="23"，卷="7"，数="10"，页数="e15544"，关键词="移动健康;医生信息;选择;背景:移动医疗(mHealth)作为一种共享医疗信息的方式正变得越来越流行。对于病人来说，它节省了时间，减少了旅行的需要，降低了搜索信息的成本，并使医疗服务“触手可及”。“然而，它也带来了信息过载，使患者更难选择医生。目的:本研究旨在识别在患者选择医生中起关键作用的医生信息类型，并探讨这些信息对患者选择医生的作用机制。方法:基于刺激-有机体-反应(SOR)模型和在线信任理论，提出了一个研究模型来解释医生信息对患者选择医生的影响。该模型基于认知信任和情感信任，并考虑了患者专业知识的调节作用。研究1是一项眼动追踪实验(n=42)，以确定影响患者选择医生的关键因素。研究2为问卷调查(n=272); Partial Least Squares Structural Equation Modeling was used to validate the research model. Results: The results of Study 1 revealed that seven types of physician information played a key role in patients' choice of physician. The results of Study 2 revealed that (1) physicians' profile photo information affected patients' choice of physician by positively influencing affective trust (P<.001); (2) physicians' nonprofile photo information affected patients' choice of physician by positively influencing cognitive trust (P<.001); (3) patient-generated information affected patients' choice of physician by positively affecting cognitive trust (P<.001) and affective trust (P<.001), and patient expertise played a positive moderating role on both (P=.04 and P=.01, respectively); and (4) cognitive trust and affective trust both positively affected patients' choice of physician, with affective trust playing a more significant role (P<.001 and P<.001, respectively). Conclusions: Seven types of physician information were mainly used by patients when choosing physicians offering mHealth services; trust played an important role in this choice. In addition, the level of patient expertise was an important variable in moderating the influence of physician information and patients' trust. This paper supports the theoretical basis of information selection and processing by patients. These findings can help guide app developers in the construction of medical apps and in the management of physician information in order to facilitate patients' choice of physician. ", issn="2291-5222", doi="10.2196/15544", url="http://mhealth.www.mybigtv.com/2019/10/e15544/", url="https://doi.org/10.2196/15544", url="http://www.ncbi.nlm.nih.gov/pubmed/31647466" }