%0期刊文章%@ 2369-3762 %I JMIR出版物%V 7% 卡塔尔世界杯8强波胆分析N 4% P e25654% T学术耳鼻喉科观众在推特上:横断面研究%A Xie,Deborah X %A Boss,Emily F %A Stewart,C Matthew %+约翰霍普金斯大学耳鼻咽喉头颈外科，601 N Caroline Street, Baltimore, MD, 21231, United States, 1 410 955 3492, cstewa16@jhmi.edu %K Twitter %K耳鼻咽喉%K住院医师%K医学教育%K社交媒体%K互联网%D 2021 %7 8.12.2021 %9原始论文%J JMIR Med Educ %G英文%X背景:尽管社交媒体无处不在，但耳鼻咽喉头颈外科(OHNS)住院医师项目对这种沟通方法的使用和受众范围尚未进行调查。目的:本研究的目的是评估OHNS住院医师项目发布到一个流行的社交媒体平台(Twitter)上的内容。方法:在这项横断面研究中，我们确定了经过认证的学术OHNS住院医师项目的Twitter账户。提取了6个月(2019年3月至8月)期间发布的推文。推文根据来源(原始与转发)和目标受众(医疗与外行)进行分类和分析。100条推文的随机样本被用来识别内容模式，然后用于对其他推文进行分类。我们量化了医疗保健专业人员的点赞或转发总数。结果:121个认证项目中，35个(28.9%)拥有Twitter账户。 Of the 2526 tweets in the 6-month period, 1695 (67.10%) were original-content tweets. The majority of tweets (1283/1695, 75.69%) were targeted toward health care workers, most of which did not directly contain medical information (954/1283, 74.36%). These tweets contained information about the department’s trainees and education (349/954, 36.6%), participation at conferences (263/954, 27.6%), and research publications (112/954, 11.7%). Two-thirds of all tweets did not contain medical information. Medical professionals accounted for 1249/1362 (91.70%) of retweets and 5616/6372 (88.14%) of likes on original-content tweets. Conclusions: The majority of Twitter usage by OHNS residency programs is for intra and interprofessional communication, and only a minority of tweets contain information geared toward the public. Communication and information sharing with patients is not the focus of OHNS departments on Twitter. %M 34889748 %R 10.2196/25654 %U https://mededu.www.mybigtv.com/2021/4/e25654 %U https://doi.org/10.2196/25654 %U http://www.ncbi.nlm.nih.gov/pubmed/34889748